Market Development Specialist

Zeiss

  • Toronto, ON
  • Permanent
  • Full-time
  • 29 days ago
About Us:How many companies can say they’ve been in business for over 177 years?!Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles ever-changing environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!Location/Region: This position is located in Toronto.What’s the role?The Marketing Development Specialist is responsible for Canadian market planning and promotion of Ophthalmic Devices and Refractive Surgical Ophthalmology product lines to achieve planned revenue and profit targets. The Marketing Development Specialist is expected to work in conjunction with global business sector Management and Marketing teams to provide market research and competitive intelligence information and respond to local market conditions. The Marketing Development Specialist has the additional responsibility of providing sales support and local customer support. Furthermore, the Marketing Development Specialist is responsible for managing regional/local KOL's for podium presence at meetings. This individual will work closely with key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal/external communications regarding products and services. Must excel at building cross-functional alignments, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions. This position responds to the Head of Marketing within the Medical Business Group.Sound Interesting?Here’s what you’ll do:
  • Create and manage the annual strategic marketing plans
  • Manage the product portfolio for the assigned product/customer segment.
  • Drive results through the launch of new products, next-generation products, and product enhancements
  • Achieve planned revenue and profit targets
  • Go to Market strategies, including launching new products, next-generation products, and product enhancements as the product change to meet market needs.
  • Executing the regional product launch, ensuring global consistency, regional efficiency, and local effectiveness.
  • Plan and manage the product line inventory, pricing, quotation programs, CRM, and marketing budget. Support team as required with RFPs.
  • Continuously monitor market needs and customer acceptance through salesforce contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research.
  • Monitor sales and profits and report on product line performance to management and utilize sales analysis skills to understand and report product and market dynamics.
  • Plan and manage the product line marketing budget.
  • Provide input to assist Sales Management in forecast sales for manufacturing and financial planning.
  • Understand market dynamics and recommend pricing strategy.
  • Have an intimate knowledge of the sales process for the assigned customer segment and provide critical sales tools. Support regional local sales training by providing strategic goals and marketing messages.
  • Liaise with Regional Sales Training resources as content experts. Perform Sales Training during phase training sessions, trade shows, and sales meetings.
  • Provide Field Sales with updates on products, services, and market changes.
  • Be a resource to Field Sales and respond to the point of sales questions and requests.
  • Develop and implement promotional plans and materials including mailings, advertising, product literature, speakers, web marketing, digital marketing outlets, etc.
  • Analyze competitive products and incorporate competitive strategies into promotional and product development plans to stay ahead of the competition.
  • Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation.
  • Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU to create a business plan, marketing plan, and launch plan.
  • Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements.
  • Be a resource to Field Sales and respond to the point of sales questions and requests, including product and clinical.
  • Perform Sales Training during phase training sessions, trade shows, and sales meetings.
  • Provide local customer support.
  • Consult with customers to identify potential marketing needs to support product adoption and effectiveness.
  • Work with Marcom/trade media to provide product specific information to assist with articles.
  • Collaborate with customers on landmark events, articles, and studies supporting market development needs.
  • Support regional/local tradeshow collateral/booth property needs, providing messaging & positioning to meet exhibit objectives assigned by management.
  • Note: Essential functions may not be limited to the tasks and responsibilities listed within this section. Ordering of essential functions does not necessarily reflect the importance of the item.
Do you qualify?
  • BA or BS degree, preferably in marketing, engineering or life sciences. An MBA is preferred.
  • Minimum of 3-5 years of successful experience in a marketing and/or sales position.
  • Experience in the medical device industry. Ophthalmology experience preferred.
  • Experience bringing new products to market is highly preferred.
  • Knowledge and experience in the product development process preferred.
  • Outstanding, proven communication skills (written, group presentations, etc.) are required.
  • Proven ability to work closely with a field sales team is required.
  • Strong Microsoft Word, Excel, and PowerPoint skills are required.
  • Strong strategic and analytical skills including forecasting, sales and ROI analysis are required
  • Proven ability to work with internal customers through strong collaboration and external customers.
  • Willing to travel over weekends and holidays, including domestic and international travel (25%).
  • Ability to work in a multi-cultural business environment
Special Demands:
  • Willing to travel over weekends and holidays, including domestic and international travel (up to 25%).
  • Ability to work in a multi-cultural business environment and to lift and move products (up to 50 lbs).
  • Ability to work in a multi-cultural business environment. Foreign language skills are desirable.
  • In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
We have amazing benefits to support you as an employee at ZEISS!
  • Medical
  • Vision
  • Dental
  • RPP
  • Employee Assistance Programs
  • Paid time off including vacation, personal, and sick days
  • The list goes on!
ZEISS is an Equal Opportunity EmployerYour ZEISS Recruiting Team: Jo Anne MittelmanAccommodationZEISS is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs.

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