Marketing Advisor

Edmonton, AB
Permanent
Full-time

7 hours ago

Are you a strategic storyteller who can turn city initiatives into compelling invitations for business growth? We’re looking for a multi-talented marketing and communications professional who thrives on creating innovative content across diverse channels. Come and be a part of helping the City promote and market our many economic development and investment opportunities to a global audience!The Urban Planning and Economy department is looking to add a proactive thinker with an in-depth knowledge about economic and industrial development. You will be a key player in a team of marketing and communications professionals, adding your skills to ours to help promote the financial opportunities and benefits of investing in Edmonton.As the successful candidate, you will plan, develop and deliver strategic, audience-focused marketing initiatives that support businesses, investment attraction and economic growth for the City of Edmonton. You will contribute to key branch priorities, including the Industrial Investment, Downtown and Economic action plans.What will you do?

Develop and execute integrated marketing and communication plans to support economic development, business retention and WinterCity initiatives
Lead market research activities to uncover audience insights and inform high-level strategic decision-making
Collaborate with subject matter experts to translate complex economic priorities into persuasive promotional plans
Deploy innovative tactics across digital, social, print, paid media and experiential channels to reach target audiences
Write and produce high-quality marketing copy, advertising materials and strategic communications
Direct and execute content creation, including capturing and editing photo and video assets to support visual storytelling
Ensure all initiatives align with corporate standards and brand guidelines
Manage media inquiries
Work with other communications teams within the City to amplify economic success stories
Monitor, track and report on campaign performance, providing recommendations to improve effectiveness

Qualifications

University graduation in Commerce, Business, Marketing, Communications or a related degree, with coursework in market research, communications, social marketing and/or digital marketing
Minimum two (2) years of marketing experience

Assets:

Experience working for a large, complex or public sector organization

Skills Required for Success:

Proven experience developing and evaluating strategic marketing programs that yield measurable results
Demonstrated ability to write and edit compelling content for a variety of professional and public platforms
Technical proficiency in photography and video production, including the ability to capture and edit high-quality visual content
Strong analytical skills to assess market conditions, audience insights and campaign performance
Experience building, managing and maintaining relationships with internal teams, senior leaders and external partners
Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet competing deadlines in a fast-paced environment
Alignment to our Cultural Commitments and Leadership Competencies (

) * Embracing a culture of equity, diversity, reconciliation and inclusionConditions of Employment:

Applicants may be tested

Work Environment:

This position may be eligible for a hybrid work arrangement with the flexibility to work from both home and the worksite as per the Letter of Understanding between the City of Edmonton and Civic Service Union 52
This position may be eligible for the City’s Earned Day Off program
Availability to attend events during the evenings and weekends may be required from time to time
The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance
This is a public-facing role and requires engagement and interaction with diverse people from various backgrounds with different needs, expectations and emotional states

The City of Edmonton values applicants with a diverse range of skills, experiences and competencies, and encourages you to apply. We strive to provide reasonable access and accommodations throughout the recruitment process. To request an accommodation, please contact . Learn more about our benefits ( ).Up to one (1) permanent full-time positionHours of Work: 33.75 hours per week.
Salary Range: $43.573 - $54.4390 (Hourly); $76,764.730 - $95,907.910 (Annually)
Recruitment Consultant: SM / RFEdmonton rests in the heart of Treaty Six territory in Alberta and the homelands of the Metis Nation.

City of Edmonton

Apply Now