Senior Marketing Manager,Entertainment Value Proposition (Optik TV)

Calgary, AB
$86,000-160,000 per year
Permanent
Full-time

1 month ago

DescriptionJoin our teamAre you a strategic thinker who wants to redefine how Canadians experience entertainment?We are looking for a visionary marketer to join the newly formed National Entertainment Value Prop team within the Home Solutions Growth Marketing organization. In this role, you will be the strategic lead for Optik TV, our flagship video product. In this high-impact role, you won't just be marketing a product that already exists; you will be the voice of the market who translates consumer research into breakthrough “big ideas”, helping to shape positioning, pricing strategy and the future product roadmap that will define our competitive advantage for years to come.As TELUS shifts to become a more marketing-led organization, you will play a pivotal role in interlocking with our product and technical teams to ensure we are building solutions that are easy to sell with value propositions that are impossible to resist. You will work alongside an elite team of strategists and insights professionals on a mission to consolidate our entertainment portfolio, moving us toward a future where "TV" and "Streaming" are seamlessly integrated into a single, flexible entertainment experience.Your work will influence everything from messaging to customer journeys, from quarterly messaging to long-term product innovation.Here's the impact you'll makeAs the Senior Marketing Manager, Value Prop (Optik TV), you will own the marketing strategy and positioning for Optik TV, nationally. Your goal is to simplify the complex world of TV packaging and craft insightful, data-driven positioning that enables downstream teams to drive acquisition and funnel progression by making our value proposition crystal clear.You will act as a strategic advisor to the product team, translating customer insights, sales feedback, and market data into requirements for the next generation of packaging. You will help drive simplification into our portfolio and how we merchandise our content and ensure our pricing and packaging strategies drive customer acquisition, retention, and long-term brand differentiation.#LI-REMOTEWhat you'll do

Architect Optik TV Strategy: develop “big ideas” that continue to define and evolve the Optik TV value proposition, ensuring it remains differentiated in a competitive national landscape of traditional cable providers and emerging streaming aggregators
Discover & Translate Consumer Insights: conduct research and utilize market data to ensure every value proposition is grounded in a deep understanding of genuine customer needs, purchase-driving pain points and neuroscience principles
Drive Portfolio Consolidation: work with your Stream+ and Streaming Add-ons peers to build a unified "TELUS Entertainment" narrative that is easy for customers to navigate and ensures our products complement rather than cannibalize each other
Champion a Marketing-Led Roadmap: act as the primary commercial interlock with product and technical teams. You will be the voice of the customer and the sales channel, ensuring we "build what is easy to sell" rather than trying to sell whatever is easiest to build
Innovate on Packaging: influence the next generation of flexible entertainment packaging, creating bundles that maximize perceived value, loading and ARPU
Streamline Customer Journeys: aid in the design of exceptional, integrated customer decision and customization journeys that span across multiple product lines and channel systems, ensuring a frictionless experience from discovery to order submission
Collaborate on Pricing Strategy: provide recommendations on "rack rates" and pricing structures for new and existing packaging, as well as merchandized “hero bundles”, to balance market competitiveness with portfolio profitability
Lead Strategic Planning: lead integrated long-term and quarterly planning cycles to ensure a consistent value proposition and messaging strategy that aligns with broader organizational goals
Orchestrate New Product Introductions: determine the value proposition, positioning and strategic importance of new products, ensuring they are effectively introduced and integrated into the broader portfolio

QualificationsWhat you bring:

5+ years of experience in marketing strategy, product marketing, or commercial strategy, ideally within the telecommunications or entertainment sectors
Strategic Storytelling: you can take complex product features and translate them into holistic, simple and compelling value propositions that highlight the key benefits of choosing TELUS entertainment.
Commercial Acumen: you have a deep understanding of market positioning and financial trade-offs that allow you to make recommendations on packaging and pricing that balance customer value with business economics.
Collaborative Influence: you are comfortable challenging the status quo and have a proven track record of building consensus between product and marketing teams, ensuring our product roadmap aligns with the overarching commercial vision.
Leadership & Communication Skills: you have the ability to effectively present complex value prop strategies to cross- functional stakeholders and senior leadership to secure alignment for transformational initiatives.
Data-Driven Mindset: you are comfortable translating sales data, funnel analytics, and customer research into impactful, actionable strategies

Nice to haves:

A solid understanding of the Canadian TV/Video landscape (competitors, content rights, hardware trends)
Experience with subscription-based services or "As-a-Service" business models
A solid understanding of the TELUS Consumer Solutions, ideally with exposure to wireline business units

Salary Range: $86,000-$160,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings13
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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