Director of Growth Marketing

Method Integration

  • Toronto, ON
  • Permanent
  • Full-time
  • 2 months ago
OpportunityWith over 3500 customers and a 4.7 rating in the QuickBooks app store, Method CRM helps SMBs supercharge their business processes. We are looking for an experienced Director of Growth Marketing to capitalize on this obvious product market fit and help lead us through our next period of SaaS growth.About MethodMethod is on a mission to transform how small businesses operate by giving them real control over their customer workflows. Our flagship product, Method CRM is purpose-built for small businesses that have outgrown spreadsheets and generic tools. With deep QuickBooks integration and a powerful no-code customization engine, Method enables users to design workflows that truly fit their unique needs. As a scaling growth company, we’re now taking that mission further, leveraging AI to develop intelligent agents that assist users in rapidly building and customizing no-code apps. This innovation is at the heart of our next chapter, and we’re looking for people who are excited to build the future of work!The Role:
  • Passionately lead a team of marketing professionals in delivering on Method’s growth, partnering closely with product and sales to accelerate paid customer acquisition, with a focus on ICP and high-value segments with high retention
  • Optimize current programs to deliver results, while simultaneously crafting longer-term 2-year strategic plans and developing team capabilities aligned to Method’s goals and that reflect consumer and market changes
  • Own customer acquisition KPIs (trials, syncs, paid customers) and be an expert at managing marketing channel metrics as well as delivering on ROI benchmarks; produce monthly reports, lead ongoing acquisition forecasting and implement necessary course-corrections to achieve goal
  • With a deep understanding of the customer, their related pain points and needs; produce and oversee integrated marketing plans from inception to launch that drive brand awareness, acquisition and retention focused on value creation for customer
  • Oversee the complete user acquisition funnel including: website, email, content marketing, social, paid advertising, webinars, events, SEO, SEM, partnerships, etc.
  • Gather, analyze and identify opportunities across demand generation activities, using internal data and best practice B2B marketing insights to make recommendations around team programs and activities
  • Manage the martech stack, suggest new tools, automated unnecessary work and build out our dataflows, improve our data quality, reporting, etc.
  • Enable the team to maximize their impact by providing coaching, support, and guidance, coordinating best use of resources, review of projects and potential risks, as well as resolving bottlenecks and defining a strong team culture
  • Recruit and develop top talent while maintaining hands-on execution
What You BringBefore you read this next section, we want you to know that we know the “ideal candidate” doesn’t exist — everybody has a unique background and skill set. Even if you don’t check every box below, we’d love for you to apply - we are building for the future and growth potential is a priority for us!
  • You should have proven, demonstrable and referenceable experience in marketing roles with a track record of driving business growth and exceeding KPIs (ideally at a B2B SaaS company scaling from $10MM to $50MM ARR)
  • We are looking for more than just a data-driven leader but someone who has the technical experience to own and understand parts of marketing operations including automations, data and insights and tech stack etc.
  • In-depth knowledge of marketing automation platforms, CRM systems, analytics tools, and other marketing technologies
  • The idea of leaning into new areas and tools like Ai to power our marketing efforts forward should be exciting not intimidating
  • Experience coaching and mentoring a team; proven track record in building and leading teams with high engagement and results
  • Passionate, optimistic and motivated to help us grow
Why You’ll Love Method🌐 Flexible hybrid work model – designed to support work-life balance while maintaining strong team collaboration; employees work from our downtown Toronto office 2–3 days per week🎉 Collaborative and social team culture – work in a supportive environment with regular team events and company-wide celebrations that keep things fun and connected🚀 Growth-stage company experience – working at a scaling growth company like Method gives you deep insight into how a software company operates. You'll be involved in a wide range of discussions and initiatives, gaining experience that's hard to find in more siloed environments.📚 Training – You will receive initial and ongoing training on Method’s products, policies and procedures as well as a quarterly professional development budget.📍Great downtown location – Method is located right in the heart of Toronto’s young and vibrant ‘King West’ technology hub at the corner of Adelaide and Spadina Ave.🩺 Comprehensive health benefits – inclusive of healthcare, vision, and dental coverage to support your overall well-being🥗 Weekly lunch credit – enjoy a meal on us every week as a small way to say thanksWhat to Expect in Your First 90 Days:
  • Audit acquisition channels and identify quick wins and long-term gaps; take actions to hit ongoing acquisition goals
  • Review and refine targeting and messaging across campaigns
  • Assess current martech stack, dataflows, and reporting quality
  • Review and make recommendations to kick-start outbound channel
  • Refine and lead team to actionable partnership growth strategy
  • Improve customer retention during first 180 days via improved email and SMS triggered messaging and customer journey plans
  • Deliver updated acquisition forecast with clear ROI benchmarks
  • Lead annual planning process that includes alignment to integrated campaigns aligned to business priorities and product launches
  • Evaluate team strengths and identify resourcing or capability gaps
At Method, we believe in a thoughtful and human approach to hiring. Every application is reviewed by a real person, never AI, because we know your experience, potential, and personality can’t be measured by an algorithm. We take the time to get to know each qualified candidate and appreciate the effort you put into applying.This is an active role we’re currently looking to fill, and we thank all applicants in advance. Please note that only candidates selected for an interview will be contacted. We kindly ask that you do not call or contact us through agencies.Method is an equal opportunity employer for all — regardless of race, colour, ancestry, religion, gender identity, sexual orientation, age, marital status or able-bodiedness. As part of our commitment to be an inclusive and accessible workplace, we’re happy to provide accommodations for candidates taking part in the selection process.

Method Integration