Director of Product Marketing & Monetization

Big Viking Games

  • Toronto, ON
  • Permanent
  • Full-time
  • 2 days ago
Job Description:Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office (Queens Quay West) for a minimum of 3 days per week.About Us:Making fans - That's what we're all about! Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark as a next-generation, live operations games company.We believe that each Viking is unique and brings exponential value to the company. In return, we provide Vikings with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our Vikings and in new technologies, we can continue our success for years to come.We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative Vikings to turn our ship towards a new horizon.About the Role:As the Director of Product Marketing & Monetization for our flagship game (YoWorld), you will spearhead our product marketing strategy, acting as the essential liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting directly to the VP of Product, you'll be at the forefront of driving monetization initiatives, crafting compelling product communications, and leveraging market insights to elevate player engagement and revenue.What You'll Do:
  • Own Product Success: Drive primary product revenue and retention metrics, ensuring every player feels valued and engaged.
  • Strategize for Growth: Define and implement a cutting-edge monetization strategy, establishing pricing frameworks and mitigating revenue risks alongside FP&A.
  • Lead Innovative Campaigns: Lead the charge in crafting promotional campaigns that captivate players, including designing bundles and driving player reactivation efforts.
  • Communicate with Impact: Manage integrated product communication initiatives, developing full-funnel marketing campaigns that ensure cohesive messaging across the organization.
  • Leverage Insights: Utilize player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
  • Collaborate for Success: Partner with executive leadership to align cross-functional teams and initiatives with our overarching product and monetization objectives.
Requirements:What we're looking for:
  • 5-7 years of work experience in product or e-commerce marketing, with a passion for gaming and player engagement.
  • Proven track record in crafting innovative pricing frameworks and monetization strategies that drive revenue growth and enhance player retention.
  • Hands-on experience managing key revenue and retention metrics, demonstrating a data-driven approach to decision-making.
  • Expertise in designing and launching integrated marketing campaigns that resonate with players, including the creation of compelling promotional offers, bundles, and reactivation strategies.
  • Strong ability to communicate strategic insights effectively to executive stakeholders, influencing product direction and marketing initiatives.
  • Demonstrated eagerness to leverage AI-driven tools in daily operations, enhancing data analysis, optimizing campaigns, and driving strategic decision-making.
  • Solid analytical skills with the ability to extract actionable insights from market research and performance data.
  • Strong attention to detail, so you'll notice that we'd like you to please mention "Kattegat" in your application.
  • Experience in setting and monitoring KPIs to evaluate and optimize campaign performance continuously.
  • Success in collaborating cross-functionally with diverse teams, such as Content, Marketing, Product, Operations, and FP&A, to align initiatives with overall business objectives.
  • Proficiency in utilizing data analytics to inform pricing strategies, promotional tactics, and market insights, with a focus on mitigating revenue-related risks.
Bonus points if you've got:
  • Experience in gaming or live operations, understanding the unique challenges and opportunities within this space.
  • History of managing customer engagement and in-app promotions, showcasing a player-centric approach to marketing.
  • A creative and agile mindset, with a record of pioneering innovative monetization and marketing strategies in fast-paced environments.
  • In-depth technical expertise in data analytics, A/B testing methodologies, and emerging technologies that enhance marketing effectiveness.
Benefits:
  • Competitive salary
  • Group Retirement Savings Plan matching & participation
  • Comprehensive benefits package (health, dental, and vision) including Health + Wellness spending account
  • Generous time off policies
Big Viking Games is committed to creating an inclusive and accessible environment for all candidates. We welcome applications from individuals of all abilities and will provide accommodations throughout the hiring process as needed. If you require any accommodations, please email hr@bigvikinggames.com so we can work with you to support your needs.

Big Viking Games