Director, B2B Marketing (AI-First)

• Own the end-to-end B2B growth plan: positioning, ICPs/personas, segmentation, customer journeys, and value narratives by vertical and use case.
• Build and run integrated campaigns (ABM + demand gen + partner + field) that create a predictable pipeline and expand ARR.

• Define “what good looks like” for stories, design, and UX; set brand standards and raise the quality of all assets.
• Provide clear creative direction and feedback; ensure brand-consistent visuals and landing experiences that convert.
• Use AI to scale research, message testing, and asset variants, always with human review for brand safety.

• Instrument campaigns end-to-end; establish weekly operating rhythms for testing, learning, and optimizing.
• Drive experimentation (A/B and multivariate), improve conversion across the funnel, and reduce CAC while increasing LTV and velocity.
• Maintain dashboards tying account intent → activity → opportunity → revenue; enforce SLAs with Sales.

• Launch GTM plays for lone-worker safety, field connectivity, emergency/disaster response, and business continuity with compelling offers, proof (case studies, ROI), playbooks, and partner co-marketing.
• Equip Sales with AI-assisted playbooks, talk tracks, competitive intel, and vertical kits.

• Lead ZOLEO Connect integration partner marketing to drive co-marketing, co-selling, and partner-sourced pipeline.

• Set goals and KPIs (pipeline, win rate, LVR, CAC payback, deal velocity, partner-sourced revenue) and manage budget against outcomes.
• Build, mentor, and uplevel a high-performing team.
• Foster tight collaboration with Sales, Product, and Operations.

• 8–12+ years in B2B growth/demand/ABM; proven record building pipeline with Sales in complex, mission-critical categories.
• Strong strategic–creative hybrid skillset: sharp design judgment and storytelling; ability to brief creatives, review work, and uphold a high bar.
• Deep performance mindset: testing frameworks, funnel analytics, attribution, and conversion rate optimization; comfortable owning dashboards and targets.
• AI-enabled operator: hands-on experience leveraging generative AI workflows (content ops, scoring/routing, analytics automation) with measurable lift; strong governance instincts.
• Mastery of modern GTM and mar-tech tools (HubSpot, MAPs, intent/ABM, web analytics, enrichment) and landing-page UX best practices.
• Collaborative leadership that balances strategy with roll-up-your-sleeves execution.

• Experience in industries such as construction, energy, utilities, public safety or other mission-critical sectors (logistics, emergency response).
• International B2B marketing experience, particularly in launching products into new regions.
• Partner/channel marketing expertise, with a record of driving co-marketing and co-selling growth.

• Significant pipeline growth across targeted B2B verticals, with measurable improvements in conversion rates, deal velocity, and LTV.
• ZOLEO and Roadpost brands achieve greater awareness in enterprise and public-sector markets.
• Sales teams are equipped with AI-assisted playbooks and resources that directly improve win rates.
• Marketing programs operate on a predictable performance loop, delivering insights and continuous optimization.
• A high-performing team that thrives in Roadpost’s AI-first, mission-driven culture.

• Competitive Pay: $130,000 - $160,000 annually, based on experience and impact.
• Performance Bonuses: Earn personal bonuses and company rewards for delivering great results.
• Flexible Work: A hybrid model (3 days in office/week) that balances collaboration and lifestyle flexibility.
• Comprehensive Benefits: Health, dental, and flexible spending accounts tailored to your needs.
• Paid Time Off: Vacation and sick days to help you rest, recharge, and stay well.
• Learning & Development: A continuous learning environment with a professional development budget.
• Inclusive Culture: A values-driven, collaborative, and supportive workplace.

Roadpost