Content Manager

Toronto, ON
$60,000-70,000 per year
Permanent
Full-time

6 days ago

WHO WE ARESid Lee is a multidisciplinary creative collective striving to make a difference and celebrate culture with bold ideas. Its 400 professionals work as one team from offices in Montreal, Toronto, New York, Paris, and Los Angeles. Their mission is to create what matters through brand building, brand expression and brand experience. Its creative community also includes Yard, Digital Kitchen, BIMM and Haigo.Alongside progressive clients, Sid Lee draws on its rich collection of disciplines, from design to data and experiential communication and technology to advertising and architecture, empowering its clients to outperform their competitors, earn the trust of their customers and increase their influence on culture.Sid Lee is a member of kyu, a collective of top-tier global creative companies established by Hakuhodo DY Holdings. Sid Lee also imagined C2 Montréal, one of the largest creative-business conferences in the world.ROLEAs a Content Manager you'll be responsible for managing and engaging social communities across channels and function as a creative writer on day-to-day community engagement. Partnering with a Content Creator, you'll work closely with the client, and with our strategy, account, and creative teams to develop and execute creative social media concepts and tactics.Your profile?
You spend your life online - you're a social native - but also a huge fan of culture across a range of subjects and in touch with what's happening offline and how that can impact the social space. You're a pro at starting conversations, knowing when to engage and when to just listen, adapting your approach to suit different scenarios.Words may be your preferred medium, but you also speak the language of visuals - from pictures, animated GIFs, and emojis, to short videos, and captivating memes. You effortlessly capture the essence of a brand's voice and seamlessly switch between different brand personas.RESPONSIBILITIES

Monitor conversation on channels such as Facebook, Instagram, TikTok, LinkedIn, YouTube and Pinterest - monitoring both people explicitly tagging the brand and people talking about them without tagging
Engage with fans, influencers, and publications multiple times a day. Not just answering questions, but creating moments that will garner earned media and extend brand love with faves, shares, etc.
Identify daily, quick-turnaround reactive opportunities - throw lots of ideas at the wall each day with the agency & client teams and see what sticks
Identify & track larger ideas that are not necessarily reactive, but based on observations in the community, as well as contribute to a running list of brand-centric behaviors
Be an integral part of brainstorming for larger campaigns, bringing the audience perspective to all ideas
Develop, organize, prioritize, schedule and manage content with the client and internal team across all platforms
Deliver analytics-based reports to our clients in collaboration with our strategy team
Attend and cover key events to create content for the platforms
Foster relationships with influencers
Route customer service enquiries to the right channels and flag opportunities to surprise and delight members
Monitor client's social listening tools and native platform analytics for top-line insights on what is working/not working on platforms

REQUIREMENTS

2+ years of experience as a Community Manager/Content Manager or similar role.
Educational background in new media, advertising or journalism preferred
Relevant agency, media or independent blogging experience is considered an asset
An impressive understanding of social media. You don't need to have 50K TikTok or Instagram followers, but - you are connected, cultured & curious of the social space
You know who's who and can offer a POV on who best to engage with
Knowledge of local market
Fluent in English, both spoken and written.

The salary range for this role is $60,000-$70,000 CAD annually. Final compensation will be determined based on experience and qualifications.Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age or veteran status.
We encourage women, Indigenous people, persons with disabilities and members of visible minorities to apply.#LI-Hybrid

Sid Lee

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