Director - Marketing Operations and Analytics

OpenTable

  • Toronto, ON
  • $170,000-195,000 per year
  • Permanent
  • Full-time
  • 21 days ago
This will be a remote role to start, with plans to transition to hybrid in-office 2x/week located in downtown Toronto.With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most - their team, their guests, and their bottom line - while enabling diners to discover and book the perfect restaurant for every occasion.Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global team and our portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.OpenTable is seeking an analytical and entrepreneurial Director of Marketing Operations & Analytics. This highly cross-functional role will partner closely with Engineering and Analytics to advance measurement capabilities and attribution models, optimizing marketing spend and performance. You will play a pivotal role in shaping how OpenTable leverages first-party user data, building a comprehensive 360-degree view of our diners to inform lifecycle marketing, personalisation, segmentation, and full-funnel performance measurement.In this role, you will:Lead, coach, and develop a marketing operations and analytics team, fostering a culture of excellence, accountability, and continuous improvement.Collaborate with Engineering to implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing investment and conversion.Partner with channel owners and drive the development of the B2C MarTech stack, including CRM and measurement tools, ensuring integration and effective usage.Partner with the central analytics team to deliver actionable insights and recommendations on marketing strategies, including driving thinking around Diner LTV.Develop and refine multi-touch attribution models to accurately assign credit for traffic and conversions across diverse marketing channels and touchpoints.Guide efficient capital allocation through testing, attribution modeling, and media mix modeling.Collaborate with Data Engineering to unlock the value of first-party data in marketing efforts.Champion a test-and-learn culture, supporting A/B testing, experimentation, and advanced analytics to improve marketing effectiveness.Qualifications:BA/BS degree, preferably in mathematics, marketing, analytics, or a related field.10+ years of experience in Marketing Operations and/or Analytics, with a proven track record of team leadership.Experience managing ESPs; marketing automation platforms such as Iterable or Braze; CDPs like Salesforce Marketing Cloud and Segment; testing platforms like OptimizelyAdvanced proficiency in SQL and experience with analytics platforms and reporting tools.Strong analytical and problem-solving skills with meticulous attention to detail.Proven ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders.Deep knowledge of ROI-driven paid media, customer LTV, multi-touch attribution, and incrementality testing.Ability to balance high-level strategic thinking with hands-on execution.Exceptional analytical and executive communication skills.Benefits and Perks
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to Headspace
  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • 20 days of paid time off upon start
  • Private health and dental insurance
  • Life and Disability insurance
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada based role is $170,000-$195,000 CAD.We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus and equity grant.Work Environment & FlexibilityAt OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.InclusionWe're committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve-and fostering a culture where everyone feels welcome to be themselves.If you need accommodations during the application or interview process, or on the job, we're here to support you. Please reach out to your recruiter to request any accommodations.

OpenTable