
Marketing & Communications Manager
- Richmond, BC
- $125,000-138,000 per year
- Permanent
- Full-time
- Creates strategic proposal, marketing, and communication plans and ensures they are measurable. Evaluates effectiveness and identifies and manages risks and opportunities of projects. Leads implementation, evaluation and measurement of district marketing initiatives.
- Oversees the timely development of clear, compelling customized proposals that support district business goals and pursuit win strategies. Ensures the final product is professional, brand compliant and fully responsive to client needs.
- Works alongside with Director, Business Development to develop PCL brand strategy at a district level. Understands the strategic implications of a brand for PCL’s image and impact with target audiences.
- Leads market and marketing research. Investigates new markets and assesses viable opportunities for PCL.
- Oversees the creative content and production quality of marketing materials and ensures they are in line with the company’s values, policies, corporate objectives, corporate identity, and branding principles.
- Develops and manages a social media strategy to support district objectives.
- Uses vision and expertise to create impactful and influential written copy that integrates the PCL brand for external and internal audiences.
- Uses superior understanding of external markets and demographics to develop and maintain strong customer focus.
- Provides exceptional editing and proofreading services and reviews content for sensitivities.
- Coaches and leads a team of collaborative marketing, communications, and proposals professionals who develop and execute the district marketing strategy.
- Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
- 15 years of progressive experience in marketing, including a minimum of 5 years of experience in a supervisory capacity.
- Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning.
- Experience initiating and managing district-level marketing strategic plan development and implementation and ensuring alignment with company strategic-planning processes. Experience guiding district-level marketing strategic plan to increase impact.
- Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies.
- Exceptional knowledge and experience with marketing mediums, with proven ability to guide and coach others on selecting the appropriate medium based on audience, situation, and strategy.
- Experience conceptualizing and directing unique and engaging district events.
- Exhibits strong leadership skills with the ability to effectively lead and motivate marketing professionals/managers.
- Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.