Marketing Specialist
ClubRunner
- Ontario
- Permanent
- Full-time
- Run campaigns across email, paid media, social media, content, webinars, and events.
- Build and schedule email campaigns
- Manage the lead funnel end-to-end: campaign execution, reporting, conversion optimization, and assist with Sales.
- Optimize our digital presence including website updates, landing pages, and SEO to increase inbound leads.
- Create and repurpose content including customer stories (case studies, testimonials, reviews), blog posts, and sales collateral.
- Assist in development sales enablement materials when needed (slide decks, brochures, RFP's, etc)
- Partner with Product & Customer Success teams on launches, adoption campaigns, upsell campaigns
- Manage and update CRM and marketing automation tools.
- Plan events (webinars, tradeshows, customer events), including pre- and post-event campaigns.
- Manage our digital assets and oversee creation of additional materials
- Work with vendors to support campaign, creative, and event needs.
- 3+ years of experience in B2B SaaS or technology marketing (required)
- Proven track record in marketing campaign execution and content.
- Experience with marketing automation platforms and CRM systems
- Familiar with SEO, paid media and digital marketing channels
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns in a fast-paced, scaling software environment.
- Highly organized and detail-oriented
- Experience in a subscription-based SaaS company is strongly preferred
- Ability to travel 1-3 times per year strongly preferred
- Competitive salary and paid time off
- Comprehensive medical, dental, and vision benefits plan
- Life and disability and critical illness insurance
- Employee Assistance Program (EAP)
- Healthy work-life balance
- Friendly and supportive culture built on performance and merit
- Team and social events