Marketing Lifecycle Manager
Paper Street Media
- Montreal, QC
- Permanent
- Full-time
- Lead the development and implementation of automation and campaigns.
- Define strategy and KPIs for retention/engagement touchpoints.
- Ideate and execute new subscriber engagement and content marketing initiatives.
- Own the subscription lifecycle and identify churn reasons.
- Test new ideas and collaborate with data teams.
- Create and execute programs enhancing and building improved transparency of subscription benefits.
- Advocate for subscribers across the company.
- Manage triggered campaigns across multiple channels.
- Deeply understand the customer experience and develop segmentation.
- Implement personalized marketing campaigns across channels.
- Improve customer loyalty and retention strategies.
- Own retention marketing KPIs and A/B test campaigns.
- Align and report retention metrics with insights regularly.
- Collaborate with product, paid media, brand, business intelligence, and engineering teams.
- Stay up-to-date on industry trends and best practices in lifecycle marketing and incorporate them into the strategy.
- Bachelor's degree in marketing, business, or related field.
- 4-5 years of experience in marketing creative operations, production, and/or project management, preferably at an entertainment studio, network, or agency.
- Strong understanding of customer behavior and segmentation.
- Mastery of digital marketing channels at various stages of the customer journey.
- Experience with marketing automation tools, such as HubSpot, Marketo, ESP, SFMC, Constant Contact, Sail Thru, Mailchimp, or Pardot.
- Knowledgeable of the evolving advertising landscape, including exposure to/experience with digital marketing and media.
- Desire to drive growth; data-driven and adept at working with numbers.
- Strong project management skills include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations.
- Experience with A/B testing and experimentation.
- Strong communication and cross-functional skills, with the ability to engage, listen, and collaborate with internal departments to align on strategic solutions.
- Strong technical proficiency/understanding of data and modeling infrastructure.
- Experience building and leading email marketing strategies and proficiency with marketing messaging platforms such as SendGrid and similar tools.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Experience with the adult entertainment industry or film production industry.