Manager, Organic Social
- Toronto, ON
- Permanent
- Full-time
- Own organic strategy (primarily on Reddit, Meta, TikTok, and Youtube) and business outcomes for HelloFresh, Green Chef, EveryPlate, and Factor_ brands.
- Use data and constant experimentation to optimize and report on performance across all platforms.
- Lead creative execution for major brand campaigns, partnering with internal and external partners to deliver innovative and disruptive social-first content.
- Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs.
- Innovative - You know what best-in-class social looks like for brands, and you're eager to bring your learnings and ideas to HelloFresh
- Up on the latest trends - You know what's trending, and how to create content around trends that's relevant and stands out in a crowded social media landscape.
- Data-driven - Always prepared to defend or bolster your work with relevant data
- Articulate - Your writing and presentation skills are on point, and you're comfortable interfacing with senior leadership
- Collaborative - You enjoy working cross-functionally
- Self-motivated - with support from your manager, you largely find your own path to achieve aggressive KPIs
- Detail oriented - There are potentially millions of eyes on your work each day, so it must be pitch perfect
- 5+ years of social media experience, preferably at a large D2C brand or agency working directly on a large D2C brand.
- Proven experience developing innovative social media strategy (content and campaigns) at previous brands.
- Experience managing influencer campaigns, or working with influencers directly.
- Expertise with a wide range of social platforms, including Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter.
- Hands-on experience capturing and creating culturally relevant content (Memes, GIFs, phone-captured video content).
- Experience with paid marketing channels and running Paid Social campaigns, like Paid Social, SEM, Display, CRM
- Experience with data storytelling, social listening, and brand performance tracking.
- Experience working with an in-house creative team (briefing, art-direction, asset management, etc)
- Experience with social media publishing tools (Sprout Social, Hubspot etc.) and social listening tools (Talkwalker, BrandWatch, Synthesio, etc.)
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain