Programmatic Trader
Postmedia View all jobs
- Toronto, ON
- $60,000-70,000 per year
- Permanent
- Full-time
- Execute and manage a variety of campaigns across various platforms - display, video, Youtube, Connected TV, audio and DOOH, ensuring high performance
- Analyze and optimize campaign performance to meet and exceed client goals and expectations, measuring against established KPIs, such as CPA and ROAS.
- Work closely with all stakeholders to ensure campaign success, participating in kick-off and client calls when required
- Monitor campaigns performance, pacing and margins to provide strategy, campaign recommendations, reports & insightful findings to Sales and clients
- Manage campaign expectation and communicate upsell opportunities to Sales
- Build campaign reports for external post-campaign learning’s for clients
- Educate stakeholders on programmatic offering, programmatic setup, optimizations and best practices.
- Provide ideas to improve process, campaign build, and optimizations for the team.
- Work on ad-hoc projects.
- 2+ years of experience in advertising, programmatic buying, campaign analysis and optimisation
- Experience working with industry recognized technology platforms (i.e. ad-servers, DSPs, DMPs), Display and video 360 & Campaign Manager 360 preferred
- Candidate must have a passion for numbers and analysis.
- Degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
- Detail-oriented, curious, proactive and resourceful
- Ability to work under pressure, meet deadline and manage volume.
- Excellent organization and communication skills.
- Understanding of attribution models, customer journey, ROAS, ROI and advertising metrics.
- Expert level in Excel; you can create advanced report and dashboard.