
WGL- Customer Experience Analyst
- Calgary, AB
- $78,000-113,250 per year
- Permanent
- Full-time
The Customer Experience Analyst reports to the Manager, Customer Experience and will support the utility’s customer experience (CX) strategy by integrating journey mapping, voice of the customer (VoC) analytics, and insight generation into a unified view of the customer experience. This role is responsible for capturing and analyzing customer feedback across channels, visualizing experiences through maps and service blueprints, and surfacing actionable insights that inform operational and strategic improvements across departments.Tasks and Responsibilities
- Design and maintain end-to-end customer journeys, micro-journeys, and service blueprints tied to key utility programs (billing, service initiation, energy assistance, rebates, etc.).
- Deploy, manage, and monitor VoC tools and surveys (NPS, CSAT, CES, intercepts) to capture real-time and transactional feedback.
- Analyze structured and unstructured feedback (survey verbatims, call transcripts, behavioral data, customer interviews) to identify patterns, trends, and root causes of friction or satisfaction.
- Create personas, emotional stage mapping, and current/future state designs to reflect the lived customer experience.
- Partner with business units to align journey maps with internal process flows and operational data; support working sessions and frontline engagement.
- Deliver regular insight briefs and feedback reports with synthesized themes and performance metrics for CX leadership and stakeholders.
- Maintain and evolve the VoC dashboard, integrating multiple data sources to support decision-making and customer-centric KPIs.
- Support the design and facilitation of listening sessions, call reviews, and focus groups to enrich journey maps and identify new opportunities.
- Collaborate with Digital and Operational teams to advocate for experience design best practices and cross-functional improvements.
- Maintain clear documentation and version control of all CX visual artifacts and insights assets.
- Bachelor’s degree in Customer Experience, behavioral science, service design, or data analytics.
- 6-8 years in a customer experience, research, service design, or analytics role.
- Proficient in journey mapping and visualization tools (e.g., MURAL, Miro, LucidChart).
- Hands-on experience with survey platforms such as Qualtrics or Medallia.
- Knowledge of text analytics and feedback coding techniques.
- Experience working with data visualization tools (e.g., Power BI, Excel, Tableau).
- Strong ability to synthesize insights and present them to technical and non-technical audiences.
- Demonstrated skill in facilitating discussions and workshops across departments.
- Excellent written and verbal communication skills.
- Familiarity with behavioral journey analytics, emotion mapping, or ethnographic methods.
- Experience integrating VoC data into operational or strategic planning processes.
- CCXP certification or formal training in human-centered design or service design.
- Prior exposure to CRM systems, ticketing tools, or customer feedback platforms in an enterprise environment.