Sales Manager - C&F

• Create and execute comprehensive sales strategies, including sales quotas, budgets, and forecasts to maximize gross margin and market share.
• Develop and implement quarterly and annual sales plans and programs for territory sales managers and sales staff.
• Collaborate with Marketing and executive teams to align sales plans, product launches, budgeting, and long-term strategic business plans.
• Conduct feasibility studies and business plans for new products or services, including distribution strategies and reselling agreements.
• Manage, train, and develop all sales personnel, including Territory Managers, Rental Manager, and support staff, building a motivated and successful workforce.
• Collaborate with the Branch Manager and HR to recruit, hire, and train sales staff, ensuring adequate staffing levels.
• Manage scheduled team sales meetings and sales reporting activities.
• Conduct ongoing employee performance reviews and document annual evaluations to support employee development and accountability.
• Lead performance management initiatives focused on employee growth and departmental success.

• Establish and nurture strong relationships with key customers, retail and wholesale partners, and internal teams (Parts and Service) to drive growth and customer satisfaction.
• Identify and pursue new market segments and growth opportunities by staying current on customer business activities, industry trends, and competitive pressures.
• Maximize relationships with key partners and develop new business accounts and partnerships to achieve profit, volume and market share goals.
• Provide input from sales regarding growth, competitive analysis, market trends, and business environment to support strategic planning.
• Participate in developing processes to gather continuous client feedback and ensure excellence in customer service.

• Prepare technical and commercial presentations and proposals, supporting sales teams in engaging customers, ownership, purchasing, and operations departments.
• Manage inventory mix and asset management goals, including new and used inventory turn, aging, and protection of company assets.
• Assist in managing branch account receivables in coordination with Credit Services and Operations leadership.
• Conduct regular analysis of pricing effectiveness and market trends, creating actionable plans to improve sales performance.
• Communicate brand identity internally to business units, key partners, and customers, ensuring consistent messaging.
• Plan and represent the company positively at industry trade shows, conventions, and trade organizations.

• 7+ years’ direct sales experience or 3-5 years direct work experience in a sales management capacity.
• Ability to build and maintain lasting relationships with corporate departments, key business partners, and customers.
• Confidence in decision making regarding financial transactions, sales strategy, budgeting, and forecasting.
• High level of critical and logical thinking, analysis, and reasoning.
• Experience within the product line’s industry considered an asset.
• Bachelor’s degree in business, Marketing, or related field considered an asset.
• Must be available to travel as required.

• Competitive compensation: we offer fair, market-based wages that recognize your skills, experience, and contributions.
• Continuous Learning: through on-the-job training and educational opportunities.
• Opportunities for advancement within a growing company that values initiative and teamwork.
• Comprehensive benefits coverage: including health, dental and more to support your wellbeing.
• Retirement savings programs: Pension and RRSP programs to help you invest in your future.

Brandt