Product Marketing Manager

Toronto, ON
Permanent
Full-time

16 hours ago

New Position: This position is open due to an existing vacancy to support our evolving business needs.Summary of the roleAs our Product Marketing Manager, you will play a pivotal role in shaping how CoCounsel Legal is positioned and perceived in the market. You’ll partner closely with product, sales, customer success, and the broader marketing team to drive awareness, accelerate new sales growth, and strengthen client adoption and advocacy. From crafting compelling messaging to launching innovative solutions, you’ll be at the center of how we connect with our audience and elevate our brand. You will be a product subject matter expert and a chief storyteller, articulating clear, differentiated value propositions backed by strong competitive insights. You will also be an industry expert possessing a deep understanding of the AI legal market and our target personas.About the Role
As a Product Marketing Manager, you will:

Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
Execute integrated product marketing plans that align messaging, campaigns, content and go-to-market activities across channels to drive awareness, adoption and growth.
Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product’s value.
Partner closely with customer success and sales to identify happy customers and turn them into advocates through testimonials, case studies and references.
Create high-impact marketing assets, such as product brochures, sales enablement materials, customer case studies and videos, to support each stage of the buyer’s journey.
Engage with our user and partner communities through events, digital channels, peer review sites and trade publications to strengthen loyalty and brand affinity.
Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
Thrive in a fast-paced environment where collaboration, agility, strong prioritization, and customer obsession are essential for success.

About You

You're a strong fit for the Product Marketing Manager role if you have:
A bachelor’s degree in business, marketing or a related field.
3+ years of relevant B2B marketing experience.
Experience with product positioning, audience strategy development, and/or driving customer advocacy within a B2B omnichannel marketing organization.
A track record of being results-oriented and building effective cross-functional relationships through strong interpersonal skills.
Demonstrated ability to work cross-functionally, align on share goals (such as product or feature launches) and ensure coordination throughout the process.
Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.
Knowledge of or experience in SaaS, legal software or related industries strongly preferred but not required.

#LI-TV1What’s in it For You?Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt-out, our AI system will assess the information provided by you and compare it to the requirements listed for the role, and present the result to our recruitment personnel for further review. The AI system acts as a supporting tool, but there is always a human making the decision if you will be considered for the roleThomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For Ontario, Canada, the base compensation range for this role is $79,000 CAD - $129,000 CAD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.About UsThomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodationLearn more on how to protect yourself from fraudulent job postingsMore information about Thomson Reuters can be found on

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