Director, Marketing & Ecommerce
CreativeNiche View all jobs
- Toronto, ON
- $115,000-135,000 per year
- Permanent
- Full-time
- Location: Toronto, Ontario
- Type: Permanent
- Job #18453
Salary: $115,000-$135,000
Benefits: Full benefits, 3 weeks' vacation, Summer FridaysAbout the CompanyWe are seeking a Marketing Director, or a Senior Marketing Manager ready to step into a Director role, for a design-led, premium DTC consumer brand entering an exciting new growth phase. Known for thoughtful design, craftsmanship, and rich brand storytelling, the business has ambitious year-over-year revenue targets across both ecommerce and wholesale channels.The company operates with a balanced split between ecommerce and wholesale, selling through owned digital platforms as well as boutiques and department stores globally. While North America remains the current focus, international expansion is firmly on the horizon.The OpportunityThis is an end-to-end leadership role overseeing brand, performance marketing, ecommerce strategy, wholesale support, and growth execution. The Marketing Director will own the mandate of increasing brand exposure, scaling revenue-driving channels, and building the systems, processes, and accountability needed to support continued expansion.You'll lead a small, highly collaborative marketing team and partner closely with external agencies and creative consultants, balancing creative brand stewardship with analytical rigour and commercial accountability.Key ResponsibilitiesEcommerce Strategy & OperationsOwn the ecommerce roadmap and develop a comprehensive strategy to drive revenue growth, profitability, and customer acquisitionOversee website functionality, optimization, and user experience across Shopify platformsPartner with the Ecommerce & Retention Manager to execute promotions, product launches, and site updates (pricing, content refreshes, merchandising)Monitor KPIs including conversion rate, average order value, ROAS, CAC, and retention performanceCollaborate cross-functionally (product, logistics, wholesale, retail) to ensure a seamless end-to-end customer experienceDigital Advertising, Influencer & PRLead and scale paid media strategy across Meta, Google, and emerging growth channelsOversee the influencer strategy and the PR agency relationship to ensure consistent brand visibility and meaningful audience growthOversee digital, wholesale, and brick-and-mortar campaigns across paid search, paid/organic social, email, SMS, affiliates, and partnershipsLead planning for campaign launches, collaborations, and brand eventsBrand, Campaigns & StorytellingIncrease brand exposure and awareness-one of the business's biggest growth opportunitiesLead major commercial moments (Mother's Day, Black Friday, seasonal campaigns)Own monthly product launch strategy, creative briefs, and go-to-market executionPartner closely with wholesale and retail teams to support launches and elevate brand storytelling across channelsBudget Management, Forecasting & Performance AccountabilityDevelop, manage and track the monthly and annual budget for e-commerce and digital advertising, ensuring alignment with overall business goals.Develop ecommerce revenue forecasting and set daily, monthly, and annual performance targetsTrack spend efficiency and reallocate budgets based on channel performanceBuild and maintain dashboards, paid media trackers, and reporting frameworksHold agencies and partners accountable to clear performance metrics and outcomesTeam Leadership & CollaborationLead, mentor, and develop a marketing team of three direct reportsCollaborate with external partners including paid media agencies, PR, freelance creative leadership, and consultantsFoster a kind, collaborative, and high-accountability team cultureStay ahead of emerging digital trends, tools, and technologies to drive innovationQualifications7+ years of experience in ecommerce, growth, or digital marketing roles within a DTC consumer brand (fashion, beauty, lifestyle, premium retail)Proven ownership of ecommerce revenue forecasting, budgeting, and performance reportingHands-on experience across paid media, influencer, PR, partnerships, and lifecycle marketingStrong command of analytics tools (GA4, Shopify analytics, etc.) and ability to translate insights into actionComfortable managing agencies and external partnersStrategic yet execution-oriented leader who thrives in lean, fast-paced environmentsPolished communicator with experience partnering cross-functionally and representing brand externallyShopify Plus experience is a plusWhy This RoleOpportunity to lead marketing at a pivotal growth stage for a globally distributed premium brandStrong balance of brand storytelling and performance-driven growthHigh ownership across ecommerce, wholesale, campaigns, and marketing operationsCollaborative culture that values kindness, craft, and excellenceCompetitive compensation, full benefits, and strong work-life balanceInterested?If you're a strategic, hands-on marketing leader who thrives at the intersection of brand and performance-and you're excited to help shape the next chapter of a design-led DTC company-we'd love to hear from you. Please apply with your resume and a brief overview of relevant experience.