ECommerce Associate Director

Publicis Groupe View all jobs

  • Toronto, ON
  • $85,000-90,000 per year
  • Permanent
  • Full-time
  • 1 month ago
Job Description:Company descriptionSpark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.
OverviewWe are looking for an E- Commerce Manager to add value to our team at Publicis Media Zenith managing display campaigns on Amazon, Walmart and other retailers
ResponsibilitiesClient Leadership & Business Partnership
  • Own senior client relationships, acting as a strategic advisor across retail media, commerce priorities, and growth planning.
  • Lead quarterly and annual planning: define objectives, KPI frameworks, investment recommendations, and testing/measurement strategy tied to business outcomes.
  • Drive governance: run senior status/QBRs, align stakeholders, set expectations, manage trade-offs, and resolve escalations decisively.
  • Identify growth opportunities for clients: new retailers, new tactics, measurement enhancements, creative improvements, and operational efficiencies.
Strategy & Planning
  • Lead full-funnel retail media strategies across retailers and tactics: Search, DSP, onsite display/video, and offsite extensions (as applicable by platform).
  • Build and validate portfolio-level investment plans: budget allocation, pacing guardrails, incrementality approach, and scenario planning (base/upside/downside).
  • Define audience and measurement frameworks (including AMC): NTB strategy, retention, cross-tactic overlap, and incrementality.
Performance Oversight, Measurement & Insights
  • Oversee performance across accounts: ensure the right optimization rigor, learning agenda, and quality of execution from the team.
  • Elevate insights to executive-level storytelling: translate platform metrics into business impact (sales, category share, efficiency) and clear next steps.
  • Ensure data quality and consistency across reporting: definitions, attribution, and harmonized cross-retailer views.
Cross-Functional & Partner Leadership
  • Lead relationships with key retail partner teams (Amazon, Walmart, Instacart, Criteo, Loblaws, etc.) for your clients, in cooperation with the Director/Group Account Director, to unlock betas, insights, joint business plans, and key troubleshooting support.
  • Partner internally with commerce, analytics, creative, to ensure retail readiness and smooth delivery (catalog/PDP, pricing, promos, inventory, compliance).
  • Identify operational bottlenecks and drive process improvements that increase speed, quality, and scalability.
Team Leadership & Capability Building
  • Lead and mentor Managers, Senior Specialists, Specialists and Co-Ordinator’s; set clear expectations, development plans, and performance standards.
  • Take ownership of billing (Prisma) and ensure strong financial stewardship of the business in partnership with Managers/Specialists/Coordinators (accurate pacing, invoicing hygiene, budget governance, and issue resolution).
  • Take the lead on Retail Media 101 decks, POVs, and client education sessions, working closely with Managers and Specialists to develop and maintain high-quality materials.
  • Work closely with the VP and GAD/Director to localize global commerce tools or processes and support responses to global requests and reporting needs.
  • Leading agency education and roadshows, representing the function and presenting to agencies/teams to build capability and adoption.
  • Build scalable ways of working: playbooks, QA checklists, pacing/SOV monitoring, naming conventions, change logs, and structured post-mortems to improve performance over time.
  • Ensure team workload is balanced, and delivery is resilient (resource planning, prioritization, escalation paths).
QualificationsMust-haves
  • 5+ years in retail media / performance marketing, including deep hands-on experience with Amazon Search & DSP.
  • Strong working knowledge across major retail media networks: Walmart Connect, Instacart, Criteo, and familiarity with Loblaws/MediaAisle, Uber Ads, DoorDash Ads.
  • Proven experience leading annual planning, media strategy, and budget allocation/forecasting for multiple brands.
  • Strong client leadership: experience presenting and influencing senior stakeholders with clear narratives and data-backed recommendations.
  • Experience managing and developing teams (Managers and/or Specialists), including setting standards and driving accountability.
Strongly preferred
  • Experience with Amazon Marketing Cloud (AMC), measurement strategy, and incrementality testing approaches.
  • Experience with Pacvue/Skai, retailer reporting APIs/portals, and incrementality testing frameworks.
  • Advanced analytical capability (Excel models, forecasting, performance diagnostics) and strong PowerPoint storytelling for exec audiences.
  • Experience building scalable processes: naming conventions, QA checklists, pacing/SOV monitoring, change logs, reporting templates, playbooks.
  • Comfort operating in ambiguity, managing escalations, and leading cross-functional stakeholders.
Additional informationWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary for this position is $85k - $90k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

Publicis Groupe