Manager, Social Media

• Social Media Strategy & Vision: Define and lead the comprehensive global social media strategy, ensuring alignment with overall business objectives and marketing goals. Develop well-defined channel strategies and content pillars that drive brand leadership and engagement.
• Team Leadership & Development: Manage and coach a team of social media individual contributors, fostering their growth, ensuring task prioritization, and overseeing their content creation and community management. Provide technical guidance to the social media team and be accountable for their performance and results.
• Global & Regional Cohesion: Build and implement a strategic framework that ensures cohesive brand representation and consistent messaging across all global and regional social media accounts, while respecting local nuances and upholding brand guidelines.
• Performance Measurement & Optimization: Establish social media KPIs, oversee robust reporting, and analyze performance data to derive actionable insights. Champion the importance of social media within the organization through regular, data-driven reporting. Optimize processes to find new and more efficient ways for the social media team to deliver work.
• Cross-functional Strategic Partnership: Serve as the company's lead social media strategist, collaborating closely with Brand, Product Marketing, PR, Events, and Content teams to integrate social media into broader campaigns and initiatives from the initial planning stages through deployment. As required, engage with Directors and Managers in cross-functional projects/programs.
• Campaign Management & Oversight: Oversee the strategic planning, briefing, management, and measurement of brand and social media campaigns, providing strategic feedback on concept development and production planning to ensure impactful outcomes. Focus on projects and deliverables that will come to fruition within the current fiscal year.
• Employee Advocacy & Community Oversight: Strategically build and oversee the employee advocacy program and ensure excellence in community management and audience engagement across all platforms.
• Platform & Trend Leadership: Stay at the forefront of social media news, trends, and platform developments, identifying opportunities for innovation and ensuring Lightspeed's strategies are continually optimized for performance and reach. Recommend incremental changes to strategy based on emerging trends and insights.
• Workflow & Operations Excellence: Oversee global content calendar planning and workflow on platforms like Monday.com, ensuring efficient asset delivery, approvals, and process optimization. Adapt departmental plans and priorities to address resource and operational challenges.

• 7-10 years of experience in social media management, with a significant focus on developing and implementing comprehensive social media strategies for global brands.
• Proven leadership experience, including direct management and mentorship of a social media team.
• Deep expertise in defining social media content and channel strategies, with a demonstrated ability to translate strategic thinking into effective oversight of content production.
• Experience in building cohesive social media strategies for both global and regional accounts, ensuring brand consistency and adherence to guidelines across diverse markets.
• Strong analytical skills, with the ability to define KPIs, analyze performance data, and derive actionable insights to optimize strategies.
• Excellent collaboration and communication skills, with a track record of working effectively with cross-functional teams (e.g., Brand, Product, PR, Marketing).
• Expertise in social media management, listening, and analytics tools.
• A portfolio that demonstrates successful social media campaigns, strategic initiatives, and leadership in driving brand growth and engagement.
• Strong spoken and written English proficiency; fluency in French is a plus.
• As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.

• Experience in the technology or SaaS industry, particularly in e-commerce or point-of-sale solutions.
• Experience with advanced social media advertising strategies and budget management.
• Experience with implementing AI tools into workflows to increase efficiency.

• Ability to do your job in a truly flexible environment;
• Genuine career opportunities in a company that's creating new jobs everyday;
• Work in a team big enough for growth but lean enough to make a real impact.

• Lightspeed share scheme (we are all owners)
• Unlimited paid time off policy
• Flexible working policy
• Health insurance
• Health and wellness benefit of $500 per year
• Paid leave and assistance for new parents
• Mental health online platform and counselling & coaching services
• LinkedIn Learning license
• Volunteer days

Lightspeed