Brand Manager

Sid Lee

  • Toronto, ON
  • Permanent
  • Full-time
  • 28 days ago
WHO WE ARESid Lee is a multidisciplinary creative collective striving to make a difference and celebrate culture with bold ideas. Its 700 professionals work as one team from offices in Montreal, Toronto, New York, Paris, London, Los Angeles and Seattle. Their mission is to create what matters through brand building, brand expression and brand experience. Its creative community also includes Yard, Digital Kitchen, BIMM and Haigo.Alongside progressive clients, Sid Lee draws on its rich collection of disciplines, from design to data and experiential communication and technology to advertising and architecture, empowering its clients to outperform their competitors, earn the trust of their customers and increase their influence on culture.Sid Lee is a member of kyu, a collective of top-tier global creative companies established by Hakuhodo DY Holdings. Sid Lee also imagined C2 Montréal, one of the largest creative-business conferences in the world.ROLESid Lee is seeking a creative and driven Brand Manager to help shape and amplify the Sid Lee story. As a key member of the North American Brand & Strategy team, you will work at the intersection of storytelling, creativity, and community, growing our presence among clients, talent, and the broader creative industry.You will oversee the planning and execution of story-led content, stay connected to our agency's people and culture, and activate our innovation and creative expertise with a content-first approach. From working with our PR partners to concept, to rolling out new ideas alongside our in-house talent, you'll balance strategic planning with hands-on tactical delivery.This role manages the day-to-day of our always-on content engine while steering larger-scale initiatives, including heading our TikTok video content series and project managing a core team (content, creative, and strategy) responsible for ideation and design. You'll champion best practices, track performance, and curate content that drives lead generation, celebrates our creative work, and elevates Sid Lee as an industry thought leader.RESPONSIBILITIES
  • Own and evolve Sid Lee brand's presence across social channels, particularly TikTok, LinkedIn, and Instagram
  • Stay closely connected to people, projects, and culture at Sid Lee to find and tell compelling stories
  • Project manage a core team (content, creative, strategy) responsible for content brainstorms and production
  • Develop and execute content calendars with a mix of evergreen, campaign, and real-time social moments
  • Work with PR partners to align messaging, support earned media, and maximize reach
  • Collaborate to create social content assets for different formats and platforms
  • Guide best practices for organic and paid social content, brand voice, and community management
  • Track performance analytics; optimize tactics and report outcomes
  • Drive lead generation and reputation goals, highlighting creativity, thought leadership, and innovation
  • Stay ahead of social trends and emerging formats, especially in video-first storytelling on TikTok
REQUIREMENTS
  • 1 to 3 years of social strategy and hands-on content creation experience, ideally at an agency or creative brand
  • Strong understanding of platform best practices, measurement frameworks, and audience engagement tactics
  • Excellent communication and collaboration skills-able to work cross-functionally and inspire creative teams
  • Naturally curious about culture, creativity, and the evolving digital landscape
  • Experience creating and briefing visual content; confident collaborating with design and video teams
  • Passionate about storytelling and building brand reputation through content
  • Organized, proactive, and comfortable working in a fast-paced, collaborative environment
  • Bilingual in English and French (nice to have)
Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age or veteran status.We encourage women, Indigenous peoples, persons with disabilities, and members of visible and ethnic minorities to apply for our job opportunities. Additionally, accommodation measures can be made available for persons with disabilities upon request at any stage of the pre-selection and selection process.#LI-Hybrid

Sid Lee