Marketing Manager (Credit Card, Loyalty, Analytics)
- Toronto, ON
- Permanent
- Full-time
Duration: 12 months contract with the possibility of extension and conversion to full time employment
Location: Toronto, ON (Hybrid) - 3 to 4 days per week in office, team day to be determined (TBD), currently Wednesdays
Working Hours: 9 am to 5 pm
Line of Business: Credit Card Marketing"The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting... or you may be asked to start sooner than the expected start date if you are able to do so !"Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to talent@teamrecruiter.comPlease mention the job title above in the subject line
The recruiter in charge of this role is SanAfter you have submitted your resume via e-mail please complete the application for this specific job by clicking "Submit Your Resume for this Job" at the bottom of this page to match your resume to the job.If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on "Database Registration"If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successfulRequirements:
ROLE MANDATE
The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives. This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.
80%: Marketing Execution
15%: Marketing Intelligence Analysis
5%: Risk Management & ControlROLE RESPONSIBILITIES INCLUDE (but are not limited to the following):
Marketing Campaign Planning, Key Initiatives & Execution
o Overall individual will execute marketing plans/strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives
o Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
o Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns
o Track results and outcomes of initiatives reporting to partners and executives
o Critically review assets and provide feedbackStrategy & Marketing Intelligence
o Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
o Provide support and input in developing the annual marketing plan
o Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
o Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovationRisk Management & Control
o Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
o Manage audit requirements: ensure appropriate approvals are documentedQualifications:
MUST HAVE SKILLS
4+ years of experience in managing marketing campaigns
Experience at major financial institutions would be a benefit
Completed undergraduate degree in marketing, business, commerce, or a related discipline
You're a strong communicator (in person and in writing)
You have a proven ability to influence and collaborate effectively with stakeholders & partners
You're a customer champion with a desire to create the best customer experience
You've got razor sharp problem-solving skills - you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
You're on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively
You've can effectively use PowerPoint, Excel, and Word
You're curious and are willing to challenge the status quo
NICE TO HAVE SKILLS
Previous Analytics experience
Previous Loyalty experience
INTERVIEW PROCESS
1st round - Reporting Manager
2nd Round - Hiring Manager
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