General Manager

Legoland

  • Toronto, ON
  • Permanent
  • Full-time
  • 1 month ago
What you'll bring to the team:Role SummaryAs the General Manager of our iconic Toronto attraction(s), you’ll be at the helm of delivering exceptional guest experiences, driving commercial success, and fostering a high-performance culture rooted in our Merlin values. Whether overseeing a single site or a larger cluster, you will lead with vision, agility, and a passion for making every visit magical.This role combines strategic leadership with hands-on operational excellence. From growing EBITDA and market share to championing guest satisfaction and team engagement, you will ensure our attraction remains a top destination while upholding the highest standards in safety, service, and innovation.Key ResponsibilitiesGuest Experience & Brand LeadershipChampion a guest-first culture, using data insights to anticipate and exceed visitor expectations.Serve as a visible, passionate brand ambassador, upholding the integrity of the Merlin brand in all communications and activities.Drive employee engagement and embed service excellence across every touchpoint.Commercial Strategy & PerformanceDevelop and execute targeted marketing plans and customer segmentation strategies.Optimize revenue through robust channel management, pricing, and product strategies (RPC, yield, and volume).Deliver sustainable EBITDA growth, productivity improvements, and ROI-aligned capital projects.Identify and activate new revenue streams using innovation and Midway best practices.Operational Excellence & ComplianceLead high-performing operations teams, ensuring efficiency, scalability, and best-in-class guest service.Maintain robust health, safety, and crisis management protocols aligned with Merlin and legal standards.Ensure optimal staffing levels and profit protection procedures are in place at all times.People Leadership & CultureInspire and develop a culture of continuous improvement, wellbeing, diversity, and inclusion.Implement talent management and succession planning processes to build a strong leadership pipeline.Foster cross-functional collaboration, open communication, and a “safety-first” mindset throughout the team.Partnerships & Community EngagementForge and grow external partnerships with local authorities, non-profits, and community groups.Represent Merlin externally, enhancing the reputation and reach of the attraction. Qualifications & Experience:What You BringBachelor’s degree in business, management, or marketing (preferred).At least 3 years in a leadership role within a high-volume visitor attraction, retail, hospitality, or entertainment environment.Proven track record of delivering financial results (including at least 2 years achieving EBITDA targets).Commercial acumen, strong operational judgment, and deep guest-centric thinking.Experience managing diverse teams and engaging stakeholders across a matrixed organization.Strategic mindset with the charisma to inspire and the resilience to lead through change.A high level of emotional intelligence, integrity, and a “make-it-happen” attitude.Other RequirementsMust hold a valid driver’s license.Flexibility to work weekends, holidays, and evenings as needed.Occasional travel (domestic/international) may be required.Must be able to meet physical and environmental requirements of an operational role. Benefits:Our Merlin Values – We Live by Them Every Day✨ We Care – We go above and beyond to care for our guests, our teams, and the world around us.
🎯 Own Your Craft – We are passionate about doing our best work and helping others shine.
🚀 Drive and Discover – We act with purpose, explore new ideas, and embrace change.
🤝 Go Together – We collaborate, listen, and move as one united team.
🎢 Enjoy the Ride – We create joy, celebrate progress, and welcome everyone along the way.Your Adventure Awaits! 🌟🌍At Merlin Entertainments North America, we believe in not just rewarding your work but enhancing your journey with an exhilarating array of benefits that go beyond the ordinary. Get ready for a ride of a lifetime as we unveil the extraordinary perks waiting for you!🚀 Your Benefits Odyssey Begins Here:💰 Competitive Salary:
  • Brace yourself for a salary that not only recognizes your talents but propels you to new heights.
🏝️ Generous PTO:
  • Time off is your passport to recharge. Enjoy a generous PTO policy to explore, relax, and rejuvenate.
👩‍⚕️ Affordable Health Plans:
  • Dive into the comfort of affordable medical, vision, and dental plans that prioritize your well-being.
🌍 Global Access Pass:
  • Picture this – free entry to all Merlin attractions worldwide! Your golden ticket extends to family and friends, unlocking a world of wonder.
🛡️ Secure Your Future:
  • Safeguard your legacy with company-paid life insurance – because we care about your peace of mind.
🌐 Continued Growth:
  • Joining Merlin isn't just a job; it's a thrilling expedition. Expect continuous growth in an exciting, global organization that values your journey.
Pay Range: Compensation between CAD $75,008.00/Yr.-CAD $95,000.00/Yr.

Legoland