Brand Director
- Vaughan, ON
- Permanent
- Full-time
Vaughan, On
$140,000+We are seeking a creative, enthusiastic, and strategic Brand Director to lead one of the dynamic brands in a growing portfolio of hair care products. The ideal candidate will be a detail-oriented self-starter with a passion for innovation, consumer insight, and high-quality product development.This is an exciting opportunity for someone who thrives in a fast-paced, ever-evolving industry, is deeply passionate about meeting diverse consumer needs, and has the vision to shape and grow a brand’s presence across multiple channels.What You’ll DoBrand Building
- Define and strengthen the brand vision, purpose, and values, ensuring alignment across all touchpoints
- Lead the development of brand management processes, including competitive analysis, planning, ROI measurement, and governance
- Champion the brand internally and externally, ensuring consistency in execution and communication
- Build strong cross-functional relationships across Sales, Operations, Creative, Marketing Communications, Product Development, and Finance
- Leverage consumer, category, and market insights to identify opportunities for portfolio expansion
- Drive the new product development process, from concept to execution, ensuring consumer insights and unique selling propositions are embedded in every launch
- Manage packaging, artwork development, and approval processes with Creative and stakeholders
- Ensure financial viability of launches, establishing pricing strategies and cost targets in collaboration with Operations
- Track and manage R&D budgets to meet objectives
- Translate the brand voice into compelling storytelling across all marketing activations
- Develop high-quality brand assets (digital, in-store, e-commerce, social, video, PR) that align with brand strategy
- Partner with Marketing Communications to deliver integrated 360 campaigns across media, influencer, retailer, and experiential channels
- Lead the planning and flawless execution of product launches across retail and online channels
- Partner with Sales to align on pricing, promotions, and account-specific strategies
- Collaborate with E-commerce teams to drive profitable growth
- Pitch and execute off-shelf retail display opportunities to maximize visibility
- Build strong partnerships with retailers, distributors, and key stakeholders to expand brand reach
- Conduct ongoing analysis of competitors, market trends, and consumer behavior to inform strategy
- Monitor business performance using Nielsen, POS, and consumer data, providing insights and recommendations
- Track the effectiveness of campaigns and initiatives, identifying opportunities to optimize performance
- 8+ years of experience in brand management (consumer products)
- MBA preferred
- Strong passion for beauty, personal care, or related consumer goods
- Proven track record of managing product development from concept through commercialization
- Strong project management and cross-functional leadership skills
- Solid understanding of retail and shopper dynamics in North America
- Budget management expertise
- Excellent collaboration, problem-solving, and communication skills
- Proficiency in MS Word, PowerPoint, and Excel
- Previous experience in the beauty industry a strong asset