Brand Director
- Vaughan, ON
- $150,000 per year
- Permanent
- Full-time
Position: Brand Director
Location: GTA â North Toronto area
Work Type: HYBRID â 3+ days in-office per week
Salary Range: Competitive Base + bonusAbout Our Client:Our client is a fast-growing consumer products company in the personal care space with a portfolio of high-performing, culturally relevant brands distributed across North America. Known for their innovation, bold marketing, and entrepreneurial spirit, they are seeking a Brand Director to lead one of their top-performing clean beauty or wellness-oriented brands. This is a high-impact leadership role for a hands-on, strategic brand marketer who has owned the full brand lifecycle - from insight and concept development through launch execution, storytelling, and commercial performance.The ideal candidate brings both the vision of a brand strategist and the drive of an operator and is deeply attuned to the clean beauty or wellness lifestyle. Experience working with clean, sustainable, or ingredient-conscious products, or a strong personal alignment with the values of clean living is essential. Youâll work cross-functionally across product development, sales, creative, and communications to bring new products and campaigns to life in a fast-paced, collaborative environment.Responsibilities:The Brand Director will be responsible for full ownership of the assigned brandâincluding brand strategy, brand innovation, product pipeline development, go-to-market planning & execution, and P&L performance.Key responsibilities include:
- Lead brand planning and define the brandâs long-term purpose, positioning, and growth strategy
- Own the full brand lifecycle - from consumer insight and innovation through product development, launch, and in-market performance
- Manage the end-to-end stage-gate innovation process, including white space analysis, concept validation, COGs/pricing strategy, packaging, and feasibility
- Collaborate with Product Development, Regulatory, and Creative to bring high-quality, clean, consumer-first products to market
- Translate brand strategy into 360 marketing campaigns across digital, social, influencer, in-store, PR, and ecommerce
- Partner with Sales and Demand Planning on retail strategy, promotions, and channel-specific execution
- Develop retailer presentations and support sell-in of new products and brand stories
- Monitor business performance using Nielsen, IRI, POS, and consumer insights tools
- Track KPIs, identify growth opportunities, and continuously improve brand performance
- Lead or mentor one or more direct reports
- 8+ years of progressive experience in brand marketing or brand management
- Experience in clean beauty, natural personal care, wellness, sustainable fashion, or CPG strongly preferred
- Passion for clean living and ingredient-conscious products - whether through professional or personal experience
- Proven full lifecycle ownership of a brand - from strategy and concept development through product innovation, commercialization, and in-market performance
- Strong understanding of North American retail and consumer dynamics, particularly in mass, drug, or specialty retail channels
- Deep knowledge of the product development process, including stage-gate, feasibility, pricing, packaging, and cross-functional execution
- Experience managing the financial viability of product launches, including pricing strategy, target COGs, and collaboration with Operations and Finance teams
- Skilled in using Nielsen, IRI, POS, and consumer data tools to inform strategy, track KPIs, and optimize brand performance
- Experienced in leading new product launches and managing cross-functional teams across product, sales, creative, regulatory, and eComm
- Strong presentation, storytelling, and communication skills; confident in influencing internal stakeholders and retail partners
- Strategic thinker with strong executional discipline and attention to detail
- Entrepreneurial and collaborative mindset; thrives in fast-paced, agile environments
- Bachelorâs degree in Marketing, Business, or related field (MBA preferred)
- Must be available to work on-site 3â4 days/week
We appreciate and thank all applicants for their interest in the role. However, only candidates who meet the qualifications and requirements of the position will be contacted for further consideration.