Campaign Manager (Canada)

Traffix

  • Canada
  • Permanent
  • Full-time
  • 1 month ago
About the Role
As a Campaign Manager, you will be responsible for driving the strategy, execution, optimization, and reporting of multi-channel marketing campaigns that support customer acquisition, engagement, and expansion. You will lead end-to-end campaign initiatives—from planning and segmentation to execution and performance analysis—across channels like email, social media (LinkedIn, Meta), and programmatic advertising. This is a strategic and hands-on role ideal for a data-driven marketer with deep knowledge of modern MarTech tools and a passion for campaign performance.Key Responsibilities
  • Campaign Strategy & Execution
  • Develop and lead integrated multi-channel marketing campaigns aligned to business objectives, customer lifecycle stages, and regional/segment goals.
  • Translate business objectives into campaign strategies using audience insights and funnel data.
  • Partner with Sales and Service Leadership to ensure alignment between marketing efforts and revenue outcomes.
  • Leverage buyer personas and funnel stages to tailor messaging, offers, and creative assets that maximize campaign impact.
  • Email & Marketing Automation
  • Create, manage, and optimize email marketing campaigns including newsletters, nurture flows, and promotions.
  • Deploy A/B testing strategies to improve open rates, CTRs, and conversions.
  • Leverage platforms such as HubSpot, Marketo, or Constant Contact for automation and segmentation.
  • Paid & Programmatic Advertising
  • Develop and manage paid campaigns across LinkedIn, Meta, and programmatic advertising platforms.
  • Utilize platforms like Meta Ads Manager and LinkedIn Campaign Manager to execute and monitor social advertising strategies.
  • Campaign Analytics & Optimization
  • Analyze and report on campaign performance, with a strong focus on KPIs such as pipeline contribution, impressions, conversion rates, and CAC.
  • Present insights and strategic recommendations to stakeholders; continuously iterate based on performance data.
  • Cross-Functional Collaboration
  • Work closely with Brand, Creative, Content, Sales, and Service Leadership to ensure message consistency across all touchpoints.
  • Contribute to Account-Based Marketing (ABM) campaigns targeting high-value segments.
  • Ensure campaigns are aligned with go-to-market strategies and customer journey stages.
Required Qualifications
  • 3+ years of experience in B2B campaign marketing, with proven ability to deliver against revenue/pipeline targets.
  • Hands-on experience with:
  • HubSpot Marketing Hub (preferred) or equivalent tools.
  • Programmatic ad platforms (StackAdapt is a plus).
  • LinkedIn and Meta Ads platforms.
  • Strong background in email marketing, segmentation, and lifecycle automation.
  • Experience with ABM platforms (e.g., 6sense, ZoomInfo, DNB, Clay).
  • Knowledge of SEO, customer journey mapping, and persona development.
  • Experience with campaign analytics, UTM tracking, and performance reporting.
  • Demonstrated expertise in A/B testing and data-informed optimization.
  • Excellent project management, communication, and cross-functional collaboration skills.
TRAFFIX gives equal consideration for a job and terms and conditions of employment to all individuals and that the employer does not discriminate based on race, color, religion, age, marital status, national origin, disability or sex including sexual orientation, and gender identity or expression.Department: Marketing
This is a full time position

Traffix