Sales Director, Direct Sales

Mississauga, ON
Permanent
Full-time

1 month ago
Apply easily

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina, USA. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.Bringing out the best in peopleAs advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we're looking for the best to join us.Working at Dentsply Sirona you are able to:Develop faster - with our commitment to the best professional development.Perform better - as part of a high-performance, empowering culture.Shape an industry - with a market leader that continues to drive innovation.Make a difference -by helping improve oral health worldwide.Role PurposeLead the Canadian direct sales organization to drive revenue growth, market share expansion, and customer loyalty across national and regional Key Accounts. Build and develop a high-performing sales organization-comprised of 6 Regional Business Managers (RBMs) and their field teams-focused on strategic account penetration, customer experience excellence, and execution of the Canadian commercial strategy.
This position reports directly to the Canada Commercial Vice President.Scope & ResponsibilitiesBusiness Leadership

Own the Canadian direct go-to-market strategy, including territory design, account segmentation, and coverage for Key Accounts and regional customers.
Deliver annual revenue, margin, and product mix goals; oversee pipeline health, forecast accuracy, and structured national sales cadence.
Strengthen customer engagement through account planning, joint business reviews, contract management, and execution of performance goals.

People Leadership

Lead, develop, and coach 6 RBMs and their field teams; ensure capability building, performance management, and succession planning.
Create a disciplined high-performance culture with consistent coaching, pipeline rigor, and customer-centric execution.
Ensure team readiness for new product introductions, technical training, and competitive positioning.

Key Account & Customer Management

Directly oversee national and strategic Key Accounts; negotiate commercial agreements, service expectations, and long-term growth plans.
Guide RBMs on regional account management, including penetration of target customers and expansion of wallet share.
Ensure effective implementation of pricing strategies, contract renewals, and service-level commitments.

Cross-Functional Partnering

Partner with Marketing on demand generation, field enablement, and customer-facing programs.
Work with Product and Category teams on new product launches, lifecycle management, and customer feedback loops.
Align with Finance on pricing governance, margin management, and financial risks/opportunities.
Collaborate with Operations to ensure product availability, delivery reliability, and service quality for Key Accounts.
Support Legal/Compliance on contract reviews, commercial terms, and Canadian regulatory requirements.

Key Deliverables & Success MeasuresCommercial Performance

Achievement of annual revenue and margin targets
Accurate 60/90-day forecasting and disciplined pipeline management
Strategic account growth and share-of-wallet expansion
Product mix improvement and NPI adoption across accounts

Customer & Key Account Health

Strength and growth of national and regional Key Accounts
Customer satisfaction and service performance
Contract renewal success rates and multi-year partnership retention
Effective execution of joint business plans and quarterly performance reviews

Team Effectiveness

Productivity improvement across field sellers
RBM performance, coaching effectiveness, and talent bench strength
CRM accuracy, deal management discipline, and adoption of standardized reporting
Increased customer coverage and optimized territory design

Leadership Attributes

Excellent commercial and strategic thinking with strong financial acumen
Proven ability to lead multi-region sales organizations in a direct selling model
Strength in relationship-building with strategic accounts and executive stakeholders
Strong negotiation and contract management capability
Bilingual (English/French) an asset for national coverage and customer engagement

Education & ExperienceBachelor's Degree in related field required, Master's degree preferredYears and Type of Experience:

5 -8 years of experience leading managers with a demonstrated track record of successful accomplishments
3-5 years of sales and sales management experience with increasing responsibilities, dental/healthcare/consumer sales preferred
Demonstrated financial skills to assess business opportunities that maximize sales potential and meet the needs of the customer
Demonstrated successful leadership experience to include planning and business development in a dental, health or consumer related organization

#LI-MR1Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.Dentsply Sirona Canada welcomes and encourages applications from all backgrounds, including individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.If you need assistance with completing the online application due to a disability, please send an accommodation request to . Please be sure to include “Accommodation Request” in the subject.

Dentsply Sirona