Senior Manager, Brand Marketing, Sustainability & Impact

Royal Bank of Canada View all jobs

Toronto, ON
Permanent
Full-time

9 days ago

Job DescriptionWhat is the opportunity?The Senior Manager, Brand Marketing, Sustainability & Impact (S&I), plays a critical role in shaping how RBC brings its purpose to life in market. Through thoughtfully designs, insight-led marketing initiatives this role translates RBC’s sustainability and community investments into compelling brand experiences that create meaningful value for clients, communities, and the broader public.This includes elevating RBC’s signature programs – such as scholarships and upskilling initiatives – while also identifying and developing new opportunities in areas like financial literacy and the future of work.Working closely with the Senior Director, Brand Marketing, S&I, you will lead the end-to-end development of integrated campaigns – from strategic concept through to execution – ensuring each initiative reflects the strength and credibility of the RBC brand. You will collaborate across the enterprise and with agency partners to deliver work that resonates with key audiences, including youth and newcomers, while strengthening RBC’s role in helping people and communities thrive in a changing world. The ideal candidate is a strategic and entrepreneurial marketer with a strong track record of leading complex, multi-stakeholder initiatives. You bring a point of view grounded in audience insights, a commitment to excellence in execution, and a passion for creating work that drives both societal impact and enduring brand value.What will you do?

Lead the strategic planning and execution of integrated marketing activations that bring RBC’s purpose to life and serve as tangible proof points of our impact
Translate audience insights and cultural trends into relevant, resonant campaigns that connect meaningfully with priority segments and drive real-world impact
Identify and shape purpose-led marketing opportunities in partnership with internal stakeholders to build brand affinity while advancing enterprise Sustainability & Impact priorities
Own end-to-end campaign development, from initial concept and positioning through to execution, ensuring a high standard of creative and strategic excellence
Define success through clear KPIs and measurement frameworks, using data and insights to optimize performance and demonstrate brand and business impact
Lead agency and external partner relationships, providing clear direction and oversight to deliver best-in-class creative and execution
Collaborate cross-functionally with internal teams (including brand strategy, social and creative services) to ensure cohesive, integrated campaign delivery
Act as a strategic connector and subject matter expert, providing guidance and through leadership across the enterprise.

What do you need to succeed?Must Have

7-10 years of experience in marketing, with a proven track record of leading end-to-end campaign development – from strategy through execution and optimization
Demonstrated ability to lead complex multi-channel campaigns in partnership with agencies and cross-functional teams
Strong strategic thinking grounded in audience insight, with experience translating research and data into compelling, culturally relevant marketing ideas
Proven leadership and stakeholder management skills, with the ability to influence, align, and drive outcomes across multiple teams and senior partners
Experience defining and measuring success, including establishing KPIs, leveraging performance data, and optimizing campaigns to deliver measurable brand impact

Nice to Have

Experience in purpose-led, sustainability, or social impact marketing, or working with community-based programs and partnerships
Familiarity with youth, newcomers, or emerging audience segments, and an understanding of how to engage them authentically
Experience working within a large, matrixed organization navigating complexity while maintaining pace and quality

What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills Brand Marketing, Channels Marketing, Creativity, Customer Service, Decision Making, Industry Knowledge, Knowledge Organization, Long Term Planning, Market Research, Product ServicesAdditional Job DetailsAddress: BAY WELLINGTON TOWER, 181 BAY ST:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: 2026-04-06Application Deadline: 2026-04-20Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment OpportunitiesAt RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

Royal Bank of Canada

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