Manager, Brand Marketing
Dream View all jobs
- Toronto, ON
- $85,000-105,000 per year
- Permanent
- Full-time
- Develop and execute integrated brand marketing strategies and campaigns that support restaurants, events, and district-wide initiatives.
- Build and manage annual and seasonal marketing calendars, aligning tenant participation and commercial priorities.
- Partner with the Director of Events and Operations leadership to ideate and deliver signature events and activations designed to attract targeted visitor segments.
- Lead cross-functional collaboration with General Managers, Chefs, Event Sales, Operations, and Commercial teams to ensure marketing initiatives support business performance.
- Manage agency partners, suppliers, and brand collaborations to deliver campaigns on time and within budget.
- Oversee brand consistency across all channels including digital, social media, email marketing, and on-site communications.
- Lead the development of engaging marketing content including digital assets, photography, video, and promotional materials.
- Monitor industry trends and competitor activity to identify new opportunities and marketing approaches.
- Track campaign performance and provide insights and recommendations to senior leadership to optimize marketing effectiveness.
- 5 year experience in marketing leadership roles within hospitality, events, tourism, or destination-driven environments.
- Proven ability to develop and execute integrated brand marketing campaigns and large-scale activations.
- Strong commercial mindset with the ability to translate customer insights into impactful marketing strategies.
- Demonstrated experience managing cross-functional teams and external partners.
- Deep understanding of digital marketing channels including social media, paid media, email marketing, and web platforms.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication and stakeholder management skills with the ability to influence and collaborate across senior leadership and operational teams.
- Creative, organized, and results-oriented, with a passion for delivering exceptional visitor experiences.