Health and Wellbeing Strategist – Wellness Advisory

Blue Cross

  • Canada
  • Permanent
  • Full-time
  • 22 days ago
Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.OVERVIEW OF THE OPPORTUNITY WITH THE WELLBEING ADVISORY SERVICES TEAMWe are supporting organizations to help solve complex and important challenges faced in the health and wellness ecosystem today. We know there has been a seismic shift in how businesses need to adapt to new and emerging pressures on retention, attraction, performance and the wellbeing of the workforce, with 9 in 10 employees believing that it is important for employers to provide support for improved wellbeing, but only 45% have noticed employers taking action. We are here to help take action. To that end, Alberta Blue Cross has begun offering a robust set of services to help organizations identify, prioritize and address their unique challenges.This position works with cross-functional teams to undertake market research and analysis, develop a health and wellbeing services vision and roadmap, in alignment with our Wellbeing Advisory Services and Alberta Blue Cross corporate strategy.WHO YOU ARE:As the Health and Wellbeing Strategist with Alberta Blue Cross' Wellbeing Advisory Services team, you will report directly to the Manager, Wellbeing Advisory Services. You will be part of a dynamic team with a focus on driving the development and performance of new and existing client services for businesses across Alberta. The Health and Wellbeing Strategist will focus on market research and analysis to develop a health and wellbeing vision and roadmap for new or enhanced services. This role would suit someone who thrives on the challenges of turning high-level ideation into actionable solutions to benefit and enhance wellness services.You will work with other teams at Alberta Blue Cross, including sales and delivery teams, to leverage your experience in services development and support a go-to-market strategy. We'd love to speak with you if you are:
  • A natural client-centric, creative problem-solver and visual/verbal storyteller.
  • Experienced with researching the market and competitor data for insights that can inform direction.
  • A strategic thinker who understands the long-term picture and have ability to make things happen.
  • Endlessly curious, challenge the status-quo and never stop asking questions.
  • A self-driven and self-motivated learner with a commitment to explore emerging trends, tools, and technologies.
  • Someone who loves change and challenges and can bring clarity to any situation.
  • Not afraid to ask for help, fail or try again.
  • A critical thinker with strong problem-solving skills and independent self-direction.
  • Someone with an aptitude for team collaboration and open communication.
WHAT YOU WILL DO:
  • Project Management: Establish health and wellbeing services strategy and roadmap in alignment with Wellbeing Advisory Services portfolio and broader corporate strategy.
  • Strategic Planning: Take a data-driven approach to identify and select market opportunities and align with the Wellbeing Advisory Offerings portfolio roadmap.
  • Market Research: Stay current with global, national and local wellbeing trends, competitor products, services and regulatory changes to ensure compliance and maintain competitive edge.
  • Innovation: Use market research and comprehensive literature reviews to identify opportunities to create specialized wellbeing consulting or educational services; to inform strategic account planning and to address unmet client needs with a preventative approach of emerging issues.
  • Services Development: Lead the services development concept, the development of the service system (resource structure) and the development of the service process. Formulate tangible solutions that solve customer needs and evaluate for commercial viability.
  • Brand Alignment: Support and co-develop go-to-market strategies for emerging services.
  • Performance monitoring: Define key performance indicators (KPIs) to measure service performance and customer satisfaction to inform continuous improvement processes.
  • Collaboration: Act as a service development lead working cross-functionally with assigned teams to complete business casing and analyze service-related data.
  • Communication: Socialize services strategies to stakeholders across the organization, to help build bridges and ensure organizational buy-in, alignment, capacity and pacing is integrated and planned.
WHAT YOU WILL HAVE:
  • A bachelor’s degree in business, evaluation, marketing, communications, strategy, service development or a related discipline (Masters degree is a plus) and a minimum of seven years of related experience
  • Proven experience in service strategy, market intelligence (and/or analytics) for service delivery, or bringing new services to market.
  • Experienced and skilled as a facilitator, who is able to bring groups together to define service requirements, as well as make complex ideas (i.e. workplace wellbeing) understandable.
  • Proven ability to build positive, productive and trusted relationships with diverse groups of people, always displaying an appreciation for processes, change management and organizational culture.
  • Highly proficient in collaboration and in the ability to build trust and exert organizational influence.
Although experience in workplace wellbeing or insurance is a plus; it is not a requirement. We are looking for individuals with the right level of initiative to help bring new offerings and services to the market, and to drive momentum across the Wellbeing Advisory Services team.Working in a flexible work style arrangement, you will have the flexibility to decide where and when you work, including out of our offices in Calgary or Edmonton. While you may be working remotely most of the time, there will be ample opportunity for face-to-face interactions, external and in-office meetings, team events, and other meaningful connections.This position will remain open until a suitable candidate is selected.Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at

Blue Cross