Branded Content Editor

Postmedia View all jobs

  • Canada
  • $50,000-60,000 per year
  • Permanent
  • Full-time
  • 30 days ago
Position: Branded Content EditorPosition Type: Full-time, Maternity Leave – 12 months (Existing Vacancy)Location: Remote (within Canada)Division: Postmedia Content WorksThe Company:Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week, whenever and wherever they want it.This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.About Content Works:Content Works is Postmedia’s award-winning full-service branded content studio. We tap into the expertise of our advertising professionals, digital marketing experts, producers, videographers and writers to craft compelling stories that drive our clients’ business goals and connect with readers. Our branded articles are also published online and in the pages of Postmedia’s iconic titles such as the National Post, Financial Post, Vancouver Sun, Calgary Herald, Saskatoon Star-Phoenix and many more.The Opportunity:Postmedia Content Works is looking for a Branded Content Editor focusing on Western Canada.The Branded Content Editor is responsible for managing the ideation and execution of branded content campaigns for some of Canada’s biggest brands. The Branded Content Editor works closely with sales to pitch content products/offerings to new and current clients and collaborates with the Content Works team on developing content strategy. Reporting to the Executive Producer, Content Works, the Branded Content Editor is seen as a leader in content marketing and strategy with strong digital capabilities and skills of a journalist.This a remote position with working hours in the Pacific time zone.Key Responsibilities:
  • Project manage content executions (articles, videos, infographics, social media) on multiple platforms;
  • Work closely with Media Strategists, Media Sales Consultants, Campaign Managers, writers and other freelancers/vendors in the creative and production process;
  • Develop story, video, photo and infographic campaign ideas that drive brand goals and engagement for our clients;
  • Prepare creative outlines and production schedules for each execution;
  • Understand each project’s unique needs and effectively assemble appropriate teams to execute each facet of production;
  • Assign and oversee the work of content creators and coordinate production;
  • Ensure quality control of campaigns pre-launch;
  • Demonstrate a high level of attention to detail and an ability to multi-task;
  • Assist sales teams in pitching commercial content initiatives to clients;
  • Work with internal teams to support and maintain strong client relationships and strategically develop new relationships.
Skills/Experience:
  • Bachelor's degree in English, Journalism, Marketing, Public Relations or an equivalent;
  • Outstanding command of written and spoken English;
  • Exceptional writing and editing skills, with demonstrated experience adapting messaging to different channels while supporting brand goals;
  • Minimum of 3-5 years of experience in multichannel content creation and/or digital marketing;
  • Experience managing a team of content producers and freelancers is an asset;
  • A track record of producing creative, outside-the-box content executions that resonate with readers/users;
  • Strong presentation skills, including the ability to pitch content products/offerings to new and current clients;
  • Strong knowledge of best practices and trends within the content marketing industry;
  • Knowledge of audience metrics and social amplification techniques;
  • Experience managing editorial calendars and multiple projects with conflicting deadlines;
  • Knowledge of project management techniques is an asset;
  • Working knowledge of SEO and WordPress is an asset;
  • Proficient in all major business software applications (Word, Outlook, PowerPoint, and Excel);
  • Excellent client service skills, ability to deliver client and stakeholder satisfaction in measurable ways;
  • Professional demeanor and ability to work well under pressure;
  • A motivated team player and self-starter with superior communication skills and a strong desire to compete and succeed.
Compensation:Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate's location.Pay Rate: $50,000 - $60,000If you have what we are looking for and are interested in this exciting opportunity, please include a cover letter and resume in one document.

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