Director, Paid Social & Partnerships

Royal Bank of Canada View all jobs

Toronto, ON
Permanent
Full-time

2 hours ago

Job DescriptionWhat is the opportunity?RBC Enterprise Social Media is our centre of excellence where social strategy happens at scale. We're looking for an experienced Director to lead Paid Social and Influencer Partnerships - a role that puts you at the center of how RBC shows up across every major social platform.You'll lead paid social strategy and planning across lines of businesses while building our enterprise influencer program. Your team drives results across paid and influencer channels - working with top-tier agency partners, in-house media teams, and business leaders who trust your expertise.This role is about shaping how we connect with millions of Canadians, turning insights into action, and building innovative social strategies that move the business forward - making real impact.What will you do?

Lead and develop a high-performing paid social team while building strong relationships with internal stakeholders, media agencies, and platform partners
Develop, plan and execute paid social strategies that drive measurable business results and integrate seamlessly across enterprise marketing initiatives
Manage monthly budget tracking, campaign performance reporting, and quarterly business reviews with platform and agency partners
Lead the Enterprise Influencer ambassador program, including all agency partnerships, creator relationships, contracts, and integration into 360-campaigns
Champion innovative paid social creativity and ensure its incorporation into all media planning and campaign execution
Partner with Measurement Team to track campaign performance, analyze market trends, and leverage audience insights for optimization
Negotiate and manage annual joint business plans with social platforms and agency partners to maximize investment and performance
Streamline workflows, define test-and-learn frameworks, and document scalable best practices across the organization

What do you need to succeed?Must Have

University bachelor's degree
8+ years of experience in media planning or digital marketing (client-side or agency), with proven success managing large-scale budgets
3+ years direct supervisory experience mentoring and managing direct reports
Expert proficiency with Facebook Ads Manager, TikTok Ads, Reddit, Snap Chat, Pinterest, LinkedIn Ads, third-party planning and analytics tools
Polished presentation skills

Nice to have

Financial services, retail or consumer packaged goods experience
Media agency background (prioritize candidates with this experience)
Sound experience in media measurement, interpretation of analytics, modeling and dashboards

What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills Brand Marketing, Budget Management, Budget Monitoring, Business Reviews, Campaign Development, Campaign Execution, Channels Marketing, Creativity, Customer Service, Decision Making, Digital Marketing, Industry Knowledge, Joint Business Planning, Knowledge Organization, Long Term Planning, Market Research, Media Planning, Negotiation, Performance Reports, Product Services, Quarterly Business Reviews, Social Media MarketingAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TorontoCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2026-04-16Application Deadline: 2026-04-30Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment OpportunitiesAt RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

Royal Bank of Canada

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