Digital Marketing Manager (Bank, ETFs, Investment, Campaigns)
- Toronto, ON
- Permanent
- Full-time
Length: 1 year contract with the possibility of extension and conversion to full time employment
Location: Toronto, ON - Hybrid - 3-4 days onsite
Working Hours: 9am-5pm
LOB: Global Asset Management"The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting... or you may be asked to start sooner than the expected start date if you are able to do so !"Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to ssingh@teamrecruiter.comPlease mention the job title above in the subject line
The recruiter in charge of this role is SunitaAfter you have submitted your resume via e-mail please complete the application for this specific job by clicking "Submit Your Resume for this Job" at the bottom of this page to match your resume to the job.If you are interested in further opportunities, why not also do a general registration in our database. By visiting our website and clicking on "Database Registration"If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.Requirements:
Job Description
The Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and sales of Bank's ETFs (exchange traded funds) and other investment products to direct investors.25% Strategic planning
60% Campaign & project management
15% Reporting & insightsStrategic Planning
Define and execute on the strategy and optimization of GAM's always-on digital marketing strategies, influencer engagements, and social content strategy
Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.
Continuously improve marketing team operations through thought leadership and best practice implementation
Work with digital analytics teams and internal/external partners to obtain actionable insights, validate hypotheses and refine conceptsCampaign & Project Management
Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
Provides strategic direction for media and creative development and ensures brand standards are maintained.
Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.
Collaborates with external agency partners to deliver business objectives.
Ensures consistency in solutions and across marketing channels, media and platforms.
Partner across teams on social media content and build thought leadershipReporting & Insights
Monitors and tracks performance ongoing and post-campaign
Designs and produces regular and ad-hoc reports, and dashboards.
Utilize data to uncover insights to inform strategic recommendations.Qualifications:
Qualifications Required:
Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
Interpersonal skills and ability to develop strong relationships at every level of the organization
Strong written and oral presentation skills and presence
Strong technical ability with PowerPoint, Excel and Word
Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities
Minimum of undergraduate degree in marketing, business, commerce, or a related disciplineAdditional nice-to-haves:
A self-directed investor with personal experience investing in ETFs/stocks/other investment products
Paid digital marketing experience across the funnel (video, display, social, search) a strong asset
Advertising/creative agency experience and/or media agency experience a strong asset.
Experience with managing influencer marketing programs not required but an asset
Experience with social media management and content marketing not required but an assetPlease note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply!When you have some time please register in our database (5 minutes process) to be considered for future openings; the link is available on our website at http://www.teamrecruiter.com in the Candidate section. Please follow us on LinkedIn at https://www.linkedin.com/company/teamrecruiter.com/, or on Twitter at https://twitter.com/TeamRecruiter.We thank all applicants for their interest. Only those who meet the qualifications will be contacted through telephone/email. You are encouraged to register with us in our database to be considered for future positions available.Have a great day.At Teamrecruiter.com we offer some of the most highly qualified professionals in the workforce. We dedicate an industry trained recruitment specialist to the following areas: IT, Finance, Admin, Sales, Executive Search and Contractors. If you would like to learn more about our full-service recruiting firm please visit our website at www.teamrecruiter.com.CAMSC and ACSESS certified"...All Offers are conditional on Client Post-Offer Conditions being met and removed by end client prior to written offer signing""Please note that emails from our Recruitment Firm may inadvertently be sent to your Spam Folder. When contacted regarding an employment opportunity, please keep an eye on your Spam/Junk Folder to avoid missing important communication."THE EMPLOYER OF RECORD FOR THIS ROLE WILL BE TEAM RECRUITER / SE.Accommodations are available upon request for all individuals with disabilities taking part in the recruitment and selection process.