Manager, Digital Marketing (Savings & Investments)
- Toronto, ON
- Permanent
- Full-time
The Digital Marketing team is seeking a Digital Marketing Manager to deliver high-impact digital initiatives that drive new client acquisition and support broader Savings & Investments strategies. This role provides the opportunity to leverage data driven insights to unlock new opportunities to drive business results, with a focus on acquisition, engagement and retention. Working in partnership with Business Unit team members, and cross-functional partners.What will you do?
- Serve as a SME for line of business partners on digital best practices
- Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
- Plan, develop, execute and optimize integrated digital marketing strategies for RBC Savings & Investments in alignment with digital marketing’s merchanding approach with a focus on client experience and key measurable areas for acquisition, engagement and retention
- Maximize the return on investments in Digital Marketing at RBC by effectively project managing all initiatives, evolving functionality to be mobile first and across desktop, tablet and emerging channels in alignment with core digital marketing strategies.
- Develop and maintain tracking and reporting capabilities for all sites.
- Working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution
- Bachelor’s degree or College diploma in Business/Marketing/Technology
- 5+ years of digital marketing experience and corporate web design experience
- Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
- Strong relationship building skills with ability to influence internal and external peers and partners
- A proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountability
- Technical skills, including familiarity with:
- Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove
- Website A/B testing and personalization tools
- Working in Content Management Systems
- Development/staging/production environments
- Financial Services marketing experience and/or experience in a large matrix organization
- Ecommerce marketing or digital product ownership experience
- Experience with and working knowledge of HTML/CSS/JavaScript
- You will work in a dynamic, collaborative, progressive and high-performing team.
- Opportunities to work that challenges you and helps you grow.
- Be supported by leaders who help you develop to your maximum potential in a collaborative work environment.
- A comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensation.