Senior Product Manager

Toronto, ON
Permanent
Full-time

8 days ago

DescriptionWe're looking for a dynamic marketer to join the Segment Growth Marketing team, under Mobility Solutions Growth Marketing! The Segment Growth Marketing team works hand-in-hand with organizations across Canada to provide their employees and customers with exclusive deals on mobility and home services (also known as EPP: Exclusive Partner Program). This team is dynamic, driven, fast-paced, and highly engaged. Together, we are responsible for driving profitable growth through strategic segments of TELUS Consumer Solutions. Our team has direct responsibility and supporting leadership for all '4 Ps' of the marketing mix to drive our business objectives.Our team and what we'll accomplish togetherWe are seeking an experienced Senior Product Manager to drive customer-centric growth initiatives across our mobile and home services portfolio. This strategic role will lead the development and execution of cross-sell journeys and bundled pricing strategies to maximize customer value and product intensity across our East and West Canadian markets.What you'll do

Strategic Growth Leadership

Develop and execute comprehensive cross-sell strategies that enhance customer lifetime value and drive incremental revenue growth
Lead the design and optimization of customer-centric bundled pricing models for mobile and home services
Drive product intensity improvements across East and West markets through data-driven insights and customer behavior analysis, including fulfillment journey optimization
Customer Journey Excellence

Own end-to-end cross-sell customer journeys, from initial touchpoint to successful activation
Collaborate with UX/UI teams to create seamless, intuitive customer experiences that drive conversion
Implement personalization strategies to deliver relevant product recommendations based on customer segments and usage patterns
Activation & Growth Metrics

Drive mobile and home activation targets through innovative product bundling and promotional strategies
Establish and monitor key performance indicators (KPIs) for cross-sell success, activation rates, and product intensity
Conduct regular market analysis to identify growth opportunities and competitive positioning
Cross-Functional Collaboration

Partner with Pricing, Accounts, Marketing, Sales, Channel, and Strategy and Planning teams to ensure aligned execution
Work closely with regional teams to customize strategies for East and West market dynamics
Collaborate with Product Development teams to influence roadmap priorities based on growth insights
Data-Driven Decision Making

Have P&L accountability - report on portfolio KPIs, identify insights and new opportunities, set targets and build strategic and tactical business cases
Present insights and recommendations to senior leadership and stakeholders

QualificationsWhat you bring

Education & Experience

Bachelor's degree in Business, Marketing, Engineering, or related field; MBA preferred
3-5 years of experience in roles involving B2B and/or B2C marketing, program management, strategy or management consulting
Technical Skills

Strong analytical skills with proficiency in data analysis tools (Excel, Tableau, etc.)
Experience with customer segmentation, pricing strategies, and bundle optimization
Familiarity with A/B testing methodologies and statistical analysis
Understanding of customer journey mapping and conversion optimization
Core Competencies

Proven track record of driving revenue growth through product innovation and marketing strategies
Strong project management skills with ability to manage multiple initiatives simultaneously
Excellent communication and presentation skills for stakeholder management
Customer-centric mindset with deep understanding of telecommunications market dynamics
Preferred Qualifications

Experience in Canadian telecommunications market
Knowledge of mobile and home services product portfolios
Background in pricing strategy and revenue management

What We Offer

Competitive salary and comprehensive benefits package
Opportunity to drive significant business impact across national markets
Collaborative, innovation-focused work environment
Professional development and career advancement opportunities
Flexible work arrangements and commitment to work-life balance

This role can be based in Toronto, Vancouver with hybrid work options availableA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.With TELUS, you're part of something bigger. Using our technology for good, we help make our world a better place by making healthcare more accessible, creating a safer food supply, giving back to our communities and connecting Canadians in need to what matters most.We are honoured to be recognizedTeam TELUS at a glance1.4M
Days volunteered in our communities$1.3
Billion contributed to charitable and community organizations since 200015.2
Million customer connectionsAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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