Marketing Technology & Operations Senior Analyst
- Toronto, ON
- $81,000-101,000 per year
- Permanent
- Full-time
Our roster has an opening with your name on itFanDuel is looking for a Marketing Technology & Operations Senior Analyst to help develop and deliver MarTech solutions that enable growth, retention, and cross-marketing. This position will play an important role on the Marketing Technology & Operations team, with ownership over the strategy and architecture of how new promotions and customer experiences can be made possible leveraging FanDuel's marketing technology stack.In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.THE GAME PLAN
Everyone on our team has a part to playOwn the deployment of our marketing campaign automations through the lens of data architecture - leveraging your analytical and technical expertise to ensure efficient integrations are built between systems via our various ETL tools, APIs, and our marketing automation server. Your work will result in scalable, personalized campaigns across email, mobile, onsite and digital channels leveraging all the tools at our disposal.THE STATS
What we're looking for in our next teammate
- Master our data architecture, the variety of data sources important to marketing and how to use them in workflows for assigned projects.
- Expertly use our marketing technology platforms (our ETL platform and our CDP) to perform data profiling, replication, enrichment, and transformation and seamlessly move data between various systems.
- Cultivate a deep understanding of our marketing technology stack and identify new opportunities to integrate different systems and accomplish different types of campaigns.
- Get creative! Understand and utilize concepts to connect two systems and help expand our automation capabilities.
- Use your knowledge of SQL to build standardized ETL workflows using KNIME to leverage the templates you create for their campaign needs.
- Help manage our AWS-based KNIME marketing server in partnership with our engineering teams. Help address any problems with automations on the server and serve as a reliable point of contact for any escalations.
- Partner with marketing and data teams quarterly in developing new data points for use in campaigns.
- Audit data available in various systems regularly to ensure accuracy.
- Create documentation for all workflows and post to Confluence documentation hub.
- Use available resources on Confluence to study data tables to ensure queries are built for optimal system performance.
- Minimum of 3+ years in an operational role preferred, either working on multi-channel marketing campaigns through a Customer Data Platform or working on a team leveraging ETL tools and APIs to automate the flow of data between different systems
- A Bachelor's Degree in Business, Economics, Computer Science, or related field preferred
- Advanced knowledge of using SQL to extract and manipulate data is required
- Experience with ETL/Data Integration tools (AWS, Microsoft, SAP, KNIME) as well as integration concepts
- Experience with Python is a plus
- Comfortable working with server environments such as AWS and able to work effectively with engineering and product teams to accomplish business requirements
- Analytical mindset with detail orientation, and an understanding of marketing concepts
- Proactive with a natural curiosity
- Has a positive attitude and loves opportunities to collaborate with others
We treat our team rightThis role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law. Check out all our benefits here: . *Benefits differ across country and job type.FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or any other characteristic protected by provincial, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.The applicable salary range for this position is $81,000 - $101,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 12 holidays and two (2) floating holidays. FanDuel offers paid sick time in accordance with applicable Canadian law.#LI-Hybrid