Marketing Coordinator - Eurofins Cosmetics & Personal Care, Inc

• Managing all social media pages (LinkedIn, Facebook, Twitter) and responding to public inquiries;
• Managing the corporate website (content and some design);
• Managing / tracking marketing budgets;
• Sending out monthly customer satisfaction surveys and reporting NPS scores;
• Coordinate global and local marketing initiatives (tradeshows, seminars, webinars, digital campaigns, customer events);
• Ensure consistent messaging and positioning across regions and entities (layout…);
• Manage campaign activation before, during, and after key events;
• Develop and deploy editorial content (marketing materials, press, conferences, webinars, videos, LinkedIn);
• Corporate communications to clients (e-blasts, MailChimp, etc.);
• Working with sales and business unit managers to develop their business via trade shows, publications, print and digital advertising, online media, professional and/or media appearances, etc.;
• Support sales teams with relevant tools, content, and prioritized leads;
• Track and analyze leads generated from marketing actions;
• Coordinate with laboratories to ensure documentation availability, launches, and smooth handover to sales;
• Define, track, and analyze global marketing KPIs;
• Deliver clear and actionable dashboards and monthly performance overviews;
• Conduct market research, including competitor monitoring and trend analysis;
• Google Search Engine Optimization / Google Analytics;
• Seeking new opportunities to maximize brand awareness while minimizing cost;
• Researching industry brand campaigns to identify new business opportunities;
• Informing business unit managers about relevant marketing-related issues;
• Social media monitoring;
• Define and refresh editorial themes aligned with business priorities;
• Grow and engage the subscriber base;
• Propose monthly newsletter topics and manage distribution and design tools.

• A degree or diploma in Communications, Advertising, Marketing, Public Relations, Graphic Design or similar;
• Fluent/mother tongue French (written and spoken) a strong asset;
• At least 1 year of work experience and a reasonable idea of what working in a professional organization entails, ideally in a laboratory/scientific environment;
• Strong skills in social media management, all popular platforms; other software such as Wrike, Hootsuite, MailChimp etc. is an asset;
• Experience in B2B marketing, project management, or commercial support
• Exposure to international and multi-entity environments is a strong plus
• Working web design skills and experience with embedded emails, email blast campaigns, etc.;
• Familiarity with PPC and online advertising;
• Strong writing, copy-editing, layout and graphics skills, and the knowledge of how to execute print media requests;
• Strong Word and PowerPoint skills, as well as presentation skills and Photoshop/Adobe;
• A polished, professional manner;
• A passion for detail, accuracy and cohesion - you need to see the big picture without losing sight of the fine detail;
• Creativity and extemporization - ability to think outside the box in order to develop cost-effect solutions with the resources at hand;
• Ability to speak confidently and professionally to individuals at all levels of the organization;
• Strong self-regulation - you will be given a task and expected to run with it!
• An ability to take direction or, alternatively, to work entirely independently without losing your enthusiasm and fire;
• Knowledge of the contract laboratory industry would be an extremely strong asset, as would familiarity with Health Canada regulations and terminology.

Eurofins