Senior Manager, Digital Activation

Omnicom Media Group

  • Canada
  • Permanent
  • Full-time
  • 1 month ago
WHO WE ARE…Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; as well as multiple national Agency of The Year awards.Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.Touché! is the strength of a network, the agility of a start-up.WHO WE ARE LOOKING FOR…Working closely with the Directors, the Digital Senior Manager is expected to manage the client's objectives and manage/oversee the day to day executions. The Senior Manager is responsible for managing a team of 2+ individuals and it is expected that the candidate has a high-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. Key to this role is having a strong technology, analysis and communication background and bring performance results to Touché clients through strong partnerships, execution, and optimization. Providing analysis that informs and improves the effectiveness of the planning, execution, and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.We are looking for a true digital media enthusiast who enjoys teamwork and maintains a good relationship with clients..YOUR RESPONSIBILITIES:
  • Provide meaningful insights and interpretation of data, with actionable recommendations.
  • Track key media metrics and benchmarks.
  • Work with performance analysts to analyze primary and secondary data to develop data-driven marketing strategies for different target groups of consumers.
  • Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations.
  • Work closely with internal teams to develop measurement plans and post-mortem analysis in order to develop specific and actionable recommendations.
  • Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.
CORE COMPETENCES:
  • Leadership/team building and mentoring capabilities
  • Strategic ability (Insight)
  • Creative thinker
  • Solid media evaluation skills
  • Industry tools (Prisma, Datorama/DOMO, Social Media Platforms, Google Analytics and third-party ad-servers)
Management Experience:
  • 4+ years in a management role; must be comfortable managing a team of 2 or more employees.
  • Understanding of client/agency finance processes.
  • Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations.
Media Experience:
  • 5+ years digital media, including buying, trafficking, analyzing and optimizing.
  • Strong knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age.
  • Must be proficient in media terminology, media math, and reach and frequency calculations.
  • Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.
Touché! is an equal opportunity employer and is also committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.COMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.We will process your personal data in accordance with our Recruitment Privacy Notice which is available onOMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante

Omnicom Media Group