Sr. Product Marketing Manager

OpenText

  • Richmond Hill, ON
  • Permanent
  • Full-time
  • 1 month ago
OPENTEXT - THE INFORMATION COMPANYOpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.AI-First. Future-Driven. Human-Centered.At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.Your Impact:You’ll own global go-to-market for the Data Security Portfolio (formerly Voltage) inside an AI-first marketing org that cares about results over theatrics. Your job: craft positioning that proves our discovery-to-encryption platform closes DSPM gaps, thwarts quantum era threats, and generally saves the day. You’ll report to the Sr. Director of Cybersecurity Product Marketing and partner with product, sales, and multiple marketing disciplines to turn bright ideas into revenue - fast.What The Role Offers:
  • Messaging & Positioning - Build punchy, differentiated narratives for data discovery, tokenization, DSPM, and PETs → Buyers are tired of vendor jargon; they want value clarity with the tech chops to back it up. You’ll give it to them.
  • Competitive Intensity - Track and out-position data security players like Varonis, BigID, Wiz, Microsoft Defender for Cloud, Cyera, Thales, IBM Guardium, Imperva & Protegrity → Knowing them inside out lets us steal their lunch money - ethically, of course.
  • Launch Excellence - Orchestrate releases, hero use cases (DSPM, cloud-agnostic encryption) and customer proof points → Activity without discipline is just chaos. You’ll keep everyone honest and focused on the prize.
  • Sales & Partner Enablement - Create battlecards, calculators, talk tracks, and training that bump win rates → Because hope is not a strategy and “random acts of marketing” won’t help sales progress and close opportunities.
  • Demand-Gen Alignment - Feed persona-based pain points (CISOs, Data Privacy Officers, DBAs) and compelling events (breach, new privacy law, data audit) into campaigns → We chase buyers budget priorities, not impressions.
  • Market Insight - Mine analyst, customer, and market data to inform product direction (DSP, DSPM, PETs) → Staying ahead of competitive threats beats playing catch‑up any day.
What You Need to Succeed:
  • 8+ years in enterprise software with 5+ in cybersecurity or data security product marketing
  • Hands‑on wins launching or messaging DSPM, discovery/classification, encryption/tokenization, DLP, or database activity monitoring
  • Stints at - or battles won against – data security vendors like Varonis, BigID, Wiz, Prisma Cloud, Microsoft Security, Cyera, Thales CipherTrust, IBM Guardium, Imperva, or Protegrity
  • AI marketing chops: you’ve used GenAI or ML-based AI (not just read the blog posts). You don’t need to be an expert, but you need to be hands-on and keen to learn more. We’ll level you up.
  • Fluent in translating tech‑speak into value for CISOs, CIOs, CDOs, and Data Security Engineers
  • You’ve helped enable sales teams to smash quotas - and you have the receipts.
  • Killer storyteller on stage, camera, or analyst calls – you have your own style that inspires confidence in your audience.
  • Data driven, self-directed, happy to step up, and ready to take on the doomsayers; you get it done.
OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at . Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

OpenText