Marketing Manager - B2B Growth Strategy (Commercial & Industrial Sector)Hybrid - Greater Toronto Area | Lubricants & Industrial SolutionsLead a High-Impact Growth Initiative in the Commercial & Industrial SectorOur client, a leader in the lubricants and industrial services industry, is seeking a Marketing Manager to drive growth across their Commercial and Industrial (C&I) portfolio. This is a unique opportunity for a strategic, digital-first B2B marketer to take full ownership of a high-potential business segment.This is not a maintenance role - it's a chance to shape how a trusted brand delivers value to industries like transportation, construction, agriculture, and industrial operations across Canada.Key ResponsibilitiesDevelop and execute integrated marketing strategies for B2B product and service lines.Create value-based offers tailored to distributor networks and large fleet operators.Launch go-to-market plans that support revenue growth across multiple channels.Partner with sales to create sales enablement tools that support consultative selling.Lead demand generation campaigns using CRM platforms, paid digital media, SEO, and content marketing.Analyze market trends, competitive positioning, and customer feedback to guide strategy.Drive measurable results across KPIs such as market share growth, lead conversion, and campaign ROI.What You Bring5+ years of marketing experience in B2B environments - ideally in industrial, automotive, or heavy-duty sectors.Proven success in designing and executing growth strategies that deliver commercial outcomes.Strong knowledge of digital marketing tools (CRM, marketing automation, Google Ads, SEO/SEM).Experience with distributor marketing and/or direct-to-fleet engagement models.A strategic mindset with hands-on execution skills.Strong business acumen and a collaborative approach to working across teams.Post-secondary education in Marketing, Business, or a related discipline.Why This Role?You'll own and scale a priority growth segment backed by a trusted industry brand.The company offers a strong foundation and the freedom to innovate.You'll work closely with experienced sales, product, and brand teams to bring solutions to life.Hybrid flexibility and a supportive, high-performance culture.Role DetailsLocation: Hybrid (3 days/week on-site), Greater Toronto Area.Reporting to: Senior Marketing Leadership.Industry: Lubricants & Industrial Services.Travel: Occasional (industry events, client site visits, field research).Apply NowIf you're looking for a role where you can make a direct impact, shape strategy, and drive meaningful results, we invite your to apply today.All inquiries will be handled with strict confidentiality.
