
KINESSO - Sr. Campaign Manager, Search
- Toronto, ON
- Permanent
- Full-time
- Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
- Develop best in class deliverables/reporting to clients, from available technology platforms and services.
- Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
- Manage and oversee campaign set up and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specs/campaign objectives.
- Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
- Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
- Educate agency teams and clients on best practices and campaign objective requirements.
- Monitor the goals and key performance indicators (KPI's) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
- Mentor and train Campaign Managers and Associates on tools and processes.
- Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
- Ensure invoice clearing and budget management.
- Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.
- Professional or educational background in Marketing and/or Advertising would give leverage to this application).
- Mid / Intermediate level of experience in paid search media campaigns.
- Proven in-depth knowledge of the digital media industry.
- Previous experience working within an advertising agency or with a media partner. Full understanding of the roles of various digital channels.
- Understanding trafficking and website tagging processes an asset.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Passion for data, emerging media and technology.
- Professional learning agility, with a passion for continuous development.
- Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with professional attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.