Marketing Data Science Specialist
Superior Propane View all jobs
- Calgary, AB
- $82,300-102,800 per year
- Permanent
- Full-time
- Advanced Analytics Projects: Lead at least one advanced analytics initiative in your first 6–12 months, applying predictive models or AI techniques to drive immediate, actionable insights.
- Business Collaboration & Awareness: Partner closely with various stakeholders (Marketing, BI, IS), and other cross-functional groups to understand business challenges and uncover data-driven solutions.
- Data Storytelling & Presentation: Transform complex analyses into compelling, concise narratives for both technical and non-technical audiences. Communicate results directly focusing on outcomes over process.
- Customer Sentiment & Retention Insights: Own or influence metrics around customer sentiment, retention, and marketing strategy (e.g., segmentation, sentiment analysis, profile building).
- Test-and-Learn Environment: Embrace a “problem solver” mindset: run experiments, refine approaches, and continually enhance business impact through iterative learning.
- Process Expertise & Execution: Employ established analytics processes (data ingestion, cleaning, modeling) to efficiently deliver results while maintaining high data quality.
- NA Collaboration: Operate effectively with a geographically dispersed team; coordinating project timelines, sharing updates, and ensuring all stakeholders remain engaged and informed.
- A bachelor’s degree (or demonstrated hands on experience) in Data Science, Statistics, Social Sciences, Computer Science, Marketing, or a related field is preferred.
- Professional courses or certification in advanced analytics, marketing analytics, or AI/ML tools would be an asset
- Solid experience (minimum 3 years) working with analytics or big data, particularly around customer behavior, segmentation, or strategic marketing.
- Proficiency in programming languages including SAS, Python, R, and/or SQL and data visualization tools such as Power BI, Tableau or Looker.
- Familiarity with AI tools and the application of machine learning models (without needing to engineer deep ML solutions from scratch).
- Ability to roll up your sleeves to handle data end-to-end, with the abilty to see the bigger picture purpose and scope of the project, and craft a strategic approach.
- Curious and adept at quickly diagnosing business needs, using data creatively, and delivering immediate results.
- Skilled at presenting outcomes in a straightforward, direct manner, making complex analytics understandable to non-technical colleagues.
- Enjoy working with various teams (Marketing, BI, IS, Finance, Sales) to refine processes, spark innovation, and achieve mutual shared goals.
- Organized, self-driven, and comfortable collaborating with stakeholders virtually.
- Immediate Impact: Contribute to high-visibility analytics initiatives that directly influence customer sentiment, retention, and strategic marketing.
- Growth Potential: As a mid-level role, this position offers the chance to evolve your career path, refine your skill set, and establish yourself as a leader in analytics-driven marketing.
- Collaborative Culture: You’ll work cross-functionally with talented peers, refining ideas in a test-and-learn environment that values experimentation and swift problem-solving.