Sr. Product Marketing Manager

Ziff Davis

  • Canada
  • $130,000-150,000 per year
  • Permanent
  • Full-time
  • 2 hours ago
DescriptionThe Opportunity:As a Sr.Product Marketing Manager in the Moz Marketing team, you will be instrumental in shaping our Go-to-market (GTM) strategy and leading the execution of marketing programs to drive awareness, demand, and adoption of our cutting edge SEO solutions. You will collaborate closely with cross-functional teams, including Product Managers, Marketing channel Owners, Engineers, Customer Support etc. to effectively identify market opportunities, position our products, nail messaging and accelerate revenue growth. The ideal candidate will have experience marketing Tech/SaaS products, a strategic mindset, and a proven track record of leading successful product GTMs.Key Responsibilities:
  • Own the end-to-end GTM (Go-To-Market) strategy and execution for new product launches, upgrades and sunsets.
  • Actively drive market positioning, packaging, value proposition, messaging, and other initiatives based on market research, competitive analysis, and customer feedback.
  • Co-own launch decisions and communication strategies with product managers, ensuring that all departments are coordinated, Marketing and Support teams are prepared, and the end-to-end customer experience is top notch.
  • Partner closely with product managers and other cross functional leads to influence the product roadmap.
  • Develop competitive positioning, provide insights, and talking points that can be leveraged by Marketing, Sales, and Support teams.
  • You are the marketing focal point and cross-departmental coordinator on high-visibility marketing projects and product launches.
  • Be the go-to for any and all aspects of your product - business metrics, financials, marketing performance etc.
  • Collaborate with the Growth and Content Marketing teams to develop the customer communication plan and lead-gen strategies supporting product releases.
  • Craft all internal and external marketing communications about product launch activities - working closely with Product Management, UX, Engineering, Sales, and Marketing teams.
  • Develop and implement customer awareness and product engagement strategies and tactics tied to product releases
  • Ability to lead cross-functional teams and gain consensus in order to move projects forward.
  • Keep the product marketing calendar up to date as timelines shift, communicating and collaborating often with the broader marketing team to adjust strategies and tactics accordingly.
  • Distill benefits from technical product functionality, turning complex information into simple, compelling messaging.
  • Direct promotional 'sizzle-reel' style videos and training videos to highlight new features, functionalities, or workflows in and out of the product.
  • Possess a "roll up your sleeves" and "scrappy" attitude, leveraging AI tools to independently develop marketing tactics and solutions, such as videos and webinars, with minimal external support.
Job Qualifications:
  • Experience leading product marketing and GTM launches in Tech/SaaS/B2B environment for self-serve/enterprise products
  • Background in SEO will be a huge plus but not mandatory
  • Have 7+ years experience leading at least 5 end-to-end product launches and/or sunsets
  • Excellent project management and organizational skills with the ability to manage multiple projects/deliverables simultaneously in a fast paced environment
  • Data driven decision making: Solution first mindset combined with an analytical approach to problem solving based on facts, data and research
  • Bias to Action. You can take others' ideas, or your own, and turn them into reality through hypothesis, experimentation, testing, learning and scaling
  • Comfortable with data analysis for goal setting, benchmarking, campaign performance and customer engagement tracking. And able to pull actionable insights from the data that leads to KPI improvements
  • Demonstrated experience writing value propositions, positioning statements, feature-benefit descriptions, developing communication plans, and customer facing messaging/copy.
  • Ensure product messaging is consistent, accurate, and on-brand across all channels, including our website and external product review sites, sales materials, in-product content, and collateral.
  • AI fluency - ability to utilize AI powered tools for market research, content generation, messaging and optimization
About MOZMoz and STAT, within the Moz Group (a subsidiary of Ziff Davis, Inc., NASDAQ: ZD), specialize in SEO data and platforms. As a leading provider of marketing technology, Moz empowers individuals and businesses to increase their presence online and grow revenue by harnessing the power of web search.About Ziff DavisZiff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals - Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.Our BenefitsMOZ offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it.At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then MOZ is the place for you.Compensation Range 120-150,000 CADZiff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $130,000 to $150,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.

Ziff Davis