SEO Content Writer

Publicis Groupe View all jobs

  • Toronto, ON
  • $55,000-60,000 per year
  • Permanent
  • Full-time
  • 20 days ago
Job Description:Company descriptionSaatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.
OverviewSaatchi & Saatchi is searching for an experienced, detail-oriented SEO Content Writer to join a successful media agency and help us create high-quality content that ranks.Your primary responsibility will be to create informative and engaging articles that provide high value to our target audience and consistently achieve high SERP rankings. You must have solid knowledge of core SEO principles and the ability to seamlessly incorporate keywords and keyword variations into your articles. Any experience optimization for AI-Search preferred.You will be expected to conduct in-depth research on a variety of different topics to ensure your articles are 100% factually correct and aligned with our readers’ search intent. As an SEO ( and AI-Search) Content Writer Saatchi & Saatchi, you will work as a member of our content team, and will be expected to collaborate with our SEO/GEO team and our clients in some cases, and implement their feedback and suggestions in your articles.To excel in the role, you must have an excellent grip on English grammar, punctuation, spelling, and style. In-depth knowledge of current SEO practices is obligatory. Ability to writer in other languages will be an asset.Our ultimate goal is to produce high-quality content that will consistently rank high on Search Engines and achieve visibility in LLMS, and will reliably generate organic traffic to our brand/clients.
Responsibilities
  • Creating high-quality, SEO-optimized content for both our internal team and our external clients.
  • Create the content strategy and roadmap as required per our internal team and our external clients.
  • Implementing feedback and suggestions from our internal team and our clients.
  • Adhering to optimization guidelines for organic search, like internal linking guidelines and contextually including mandatory internal links from content briefs into your articles.
  • Able to incorporate brand voice and guidelines from our clients to craft unique content that looks, feels, and sounds organically like the brand.
  • Identify larger creative opportunities (beyond provided briefs) and help research for content gaps and optimizations to existing content.
  • Work collaboratively with our internal SEO/GEO team and with our partners/clients teams to help execute approved concepts, where required.
Qualifications
  • 4+ years of experience with SEO and content writing.
  • Portfolio of your best content. Please highlight content you’ve created on behalf of brands.
  • Knowledge of social platforms and how to navigate them will be an asset.
  • Experience navigating multichannel marketing teams and comfortable with working with internal and external stakeholders.
  • Experience working directly on web platforms and familiarity with different CMS.
  • Excellent knowledge of all aspects of written English. Other languages (mainly French and/or Spanish) will be an asset.
  • Solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content
  • Bachelor’s degree in English, Journalism, or Communications
Additional informationWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is CAD $55,000-$60,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Groupe