Content Writer / Copywriter – Digital Marketing Campaigns

Toronto, ON
$25.00-30.00 per hour
Permanent
Full-time

2 days ago

Content Writer / Copywriter – Digital Marketing CampaignsDynamic opportunity in the insurance industry to craft high-impact marketing content across digital channels. This role focuses on campaign development, SEO-driven copywriting, and data-informed storytelling within an agile, cross-functional environment, offering exposure to integrated campaigns and innovative creative strategies.What is in it for you:

Salaried: $25-30 per hour.
Incorporated Business Rate: $31-36 per hour.
12-month contract with the potential for permanent employment.
Full-time position: 37.50 hours per week.
Remote on Monday and Friday.
On-site Tuesday to Thursday.

Responsibilities:

Develop and execute compelling content aligned with campaign objectives, including lead generation, retention, awareness, and cross-sell initiatives.
Create high-quality content across multiple channels such as email, web, social media, blogs, print, and direct mail.
Ensure consistency of brand voice and messaging across all deliverables.
Apply SEO best practices to optimize content performance and visibility.
Monitor and analyze performance metrics including engagement, click-through rates, and conversions to inform future strategies.
Collaborate within agile squads, participating in sprint planning, stand-ups, and retrospectives.
Work closely with marketing, product, and design teams to bring creative concepts to life.
Ensure compliance with regulatory standards by partnering with relevant stakeholders.
Contribute to ideation and development of innovative marketing concepts.

What you will need to succeed:

Bachelor’s degree or diploma in journalism, marketing, communications, or a related field.
4 years of experience in content creation or copywriting.
Demonstrated portfolio showcasing diverse writing across digital, campaign, and conceptual work.
Strong writing, editing, and proofreading skills with attention to detail.
Experience with digital marketing channels including email, social media, and web.
Solid understanding of SEO fundamentals and content optimization.
Ability to analyze data and translate insights into actionable strategies.
Experience working in agile environments and cross-functional teams.
Familiarity with financial services or insurance industry is an asset.
Knowledge of human-centered design thinking is an asset.
Strong time management skills with the ability to handle multiple projects and deadlines.
Collaborative mindset with the ability to work independently when required.

Why Recruit Action?Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted.# MFCJP00016525

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