Manager, Digital Communications
- Toronto, ON
- $82,500-90,000 per year
- Permanent
- Full-time
- Develop and execute communications strategies and campaigns for digital channels (web, email, paid digital, organic social) to support fundraising initiatives, events, and ongoing communications that align with organizational goals
- Create compelling thought leadership that strategically positions the CEO and WCH as a leading voice in women’s health
- Create, edit, and distribute clear, engaging and consistent messaging across multiple platforms, including website, social media and newsletters
- Manage and optimize all digital channels, ensuring content is on brand, timely and engaging
- Identify and optimize content to maximize opportunities for connection and audience engagement
- Monitor and analyze social media trends, report on campaign performance to drive improvements and refine strategies
- Run, oversee and update paid advertising on social media channels as required
- Manage the digital advertising budget and strategy, overseeing all paid advertising on social media and other digital channels. Use CRM tools and Google Analytics to help establish engagement and performance metrics to help make data-driven decisions to optimize future campaigns
- Leads web content updates and maintenance, working closely with web developers and designers to ensure content is optimized for user experience (UX) and search engine visibility (SEO)
- Collaborate with wider foundation teams and hospital communications team on all editorial calendars to support execution and integrated communication approaches, including the promotion of events and stewardship activities
- Act as the Foundation’s digital expert for all event activity, pushing content live and immediately post event to amplify reach
- Manages one direct report
- Administrative support to team, as needed
- Post-secondary education in a related field, 5-7 of experience in digital communications
- 3-5 years of experience in a leadership capacity, with a proven track record of managing and mentoring direct reports.
- Experience working with social media management tools such as Sprout Social and Facebook Insights
- Deep experience creating audience-centred content for Instagram, Twitter, Facebook and LinkedIn
- Experience with Content Management Systems (CMS), including WordPress, and email marketing platforms
- Experience using Google Analytics and Google AdWords
- Experience creating and deploying email campaigns in MailChimp
- Passion for visual storytelling and ability to communicate complex ideas effectively through design
- High level of creativity, with a strong eye for design
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Skilled with Adobe Creative Suite and Premiere Pro
- Excellent verbal and written communication skills
- Highly detail oriented
- Familiarity with Blackbaud’s Raiser's Edge and Fundraising an asset
- Demonstrated ability to manage multiple tasks effectively and efficiently
- A goal-oriented self-starter
- Ability to work within a tight timeline and prioritize in a fast-paced dynamic environment
- Demonstrated ability to work effectively with staff, volunteers, and external stakeholders
- Flexible schedule to meet the demands of the position, such as a willingness and capacity to work flexible hours, including some evenings and weekends as required