About HUB InternationalHUB International Limited (HUB) is a top-5 global insurance and employee benefits broker, providing a broad array of property, casualty, risk management, life and health, employee benefits, investment and wealth management products and services throughout Canada and the United States. More information is available at .Reporting to the Field Marketing Manager, the Field Marketing Specialist will develop and execute lead generation and pipeline acceleration marketing programs for assigned markets. The Field Marketing Specialist will be responsible for helping us grow brand awareness, maintain our regional shared leads program to deliver high quality leads and support pipeline acceleration activities to further generate revenue. The ideal candidate will have excellent organizational skills, be results-driven and have superior attention to detail, especially with analytics. Being a part of the Marketing Center of Excellence, this is a great position to learn and grow with the company, requiring a unique combination of micro and macro planning.Note: This role is hybrid in TorontoResponsibilities:Coordinate with manager on executing marketing initiatives in assigned region marketing plansSupport managing strategy logistics in marketing events (virtually & in-person) in assigned regions including event schedules, promotion, follow-up campaign and tracking performance to drive growthManage logistics in lead generation campaigns (trade shows, sponsorships and speaking engagements, etc.) in assigned regions from start to finish including research (testing and optimizing), booking/contacts, coordinating day-of logistics with local offices, follow-up campaign and tracking performance to drive growthManage advertising campaigns (digital and print) in assigned regions including research (testing and optimizing), booking/contacts, content creation, working with the design team and tracking performance to drive growthSupport lead nurture and lead re-engagement programs and work with sales on opportunities with a lead qualification processKeep a pulse on new and creative opportunities to drive lead generation in assigned territoriesProvide support for all other members of the field marketing team and their duties as neededProvide proactive consultative services to the team (internal & external) that are within project scope to drive towards a marketing center of excellence and shared goalsQualifications:Bachelor’s degree in Marketing, Communications, or related areaMinimum of 4+ years of experience in a corporate or agency environment with involvement in executing marketing strategiesSolid understanding of demand generation program creation, execution, measurement, analysis and reportingStrong understanding and demonstrated proficiency on leveraging CRM and marketing automation tools (Microsoft CRM preferred)Highly organized with the ability to juggle competing demands, priorities, and resourcesSelf-motivated “go-getter”, strong-willed, with a positive attitude who thrives in a fast-paced environment and can react to changing prioritiesStrong attention to detail and keen focus on qualityJoin Our TeamDo you believe in the power of innovation, collaboration, and transformation? Do you thrive in a supportive and client focused work environment? Are you looking for an opportunity to help build and drive change in a rapidly growing and evolving organization? When you join HUB, you will be part of a community of learners and doers focused on helping our leaders maximize the potential of their employees.Department MarketingRequired Experience: 2-5 years of relevant experienceRequired Travel: No Travel RequiredRequired Education: Bachelor's degree (4-year degree)
