Growth Marketing Specialist
Tulip
- Toronto, ON
- Permanent
- Full-time
- Own and execute the campaign and promotional strategy for content and events
- Oversee and implement email marketing including nurture program
- Manage an account-based marketing (ABM) program, including account-based digital advertising campaigns, intent measurements, testing, optimizing and reporting
- Manage and implement our social media strategy
- Organize, build, and launch acquisition and nurture marketing campaigns including webinars, resource downloads, and events through various channels including email, social, digital ads, website, and others
- Act as project manager for campaigns, events and website update projects, working closely with Content, Design, Operations, and Sales teams.
- Create and manage forms and form architecture.
- Use templates to create and update landing pages and thank you pages in WordPress (Marketo form embeds).
- Set-up and report on A/B tests.
- Support the management and administration of our Marketo instance, including streamlining and monitoring existing flows, data integrity, hygiene, performance monitoring, and user administration.
- Manage contact database, including segmentation and list management.
- Work closely with Marketing Operations to ensure Marketo and Salesforce work seamlessly together
- Collaborate with Marketing, Sales, and outside vendors on operational tasks for marketing campaigns, owning relationships when necessary.
- Provide oversight of campaigns to make sure all campaigns are being completed on time and that the task process flows seamlessly across the team.
- Lead event management.
- Follow-up on and process the event information afterwards.
- Serve as resource for other team members and support other initiatives when needed
- Continually learn, research, recommend, and implement marketing best practices.
- Attribution, Metrics, and Reporting
Contribute to the set-up, refinement, and ongoing measurements of key KPIs across different marketing channels and initiatives.
Manage dashboards and provide regular metrics updates.What you bring:
- 2+ years in digital marketing or a related field.
- Bachelor’s degree minimum.
- Hands-on experience managing marketing campaigns.
- Familiarity working with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DFA, etc.)
- Familiarity with Marketo, Jira, Zoom, 6Sense a plus.
- Experience in application of landing pages best practices and CRO.
- ABM experience a big plus
- Working knowledge of Drupal CMS, HTML, and CSS a plus.
- Visual ad design/creation experience a plus.
- Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes (agency experience a plus).
- Strong analytical skills and comfort breaking down and attacking open ended problems.
- Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
- Exceptional communication skills, including written, verbal and interpersonal.
- Sharp attention to detail and ability to manage tasks.
- Desire to be a digital thought leader and influencer to the growth and culture of a unique experiential business.
- Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
- Must be willing and able to make data-driven decisions and function in a ROI driven environment
- Continuous test-and-learn mentality.
- Embraced remote culture! Work remotely, permanently, and full-time.
- Ability for employees in many roles to choose to work a 4½ or 4-day week.
- A “workcation” benefit that’ll let you work reduced hours in order to extend your vacations
- An excellent healthcare plan with no wait time, paid parental leave, and corporate gym rates.
- A culture of openness and idea generation. We have weekly all-hands and quarterly town halls. We pride ourselves on our transparency and keeping it real. From the most senior to the newest team member, we give you access to decision makers and career-building work.
- The opportunity to grow and apply new skills be it hands-on or leadership. We prioritize diversity, inclusion, and building a community. We're a little weird but in a good way.