Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!Country Marketing ManagerThe UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.Reporting to Director of Marketing, Country, Universal Music Canada is seeking an experienced Country Marketing Manager to join our Marketing team. As a Marketing Manager – Country Music you will oversee and direct all aspects of marketing across artist campaigns, partnering with our labels, managers and artists to develop marketing campaigns that strategize the best course to market for their releases.How You’ll Lead:Oversee all aspects of marketing, project, and product management for country artists both domestically and internationally.Be able to plan and execute country music events such as showcases, award show events, and artist promotional tripsBe immersed and have thorough knowledge of country music culture with experience of promoter and festival circuit, digital and social media platforms, and grassroots/street marketingCreate, communicate and execute comprehensive marketing campaigns that engage fans, raise visibility and drive commercial resultsBuild and manage smart marketing budgets that help deliver maximum visibility while also focusing on the highest return of investmentUnderstand and leverage user engagement and marketing opportunities on digital platforms such as YouTube, VEVO, Instagram, Twitter, Tik Tok and moreIdentify viral, digital, and word-of-mouth marketing opportunities with the goal of driving traffic to artist profiles across DSPs, fan acquisition, and building brand awareness for artistsExplore new digital platforms to develop relationships to maximize audience reach and build artist profile in Canada and globallyWork collaboratively with internal and external stakeholders to build and support artists’ brandsOversee the execution of artist assets (photos and videos, content for social platforms, advertising assets, logos, website, street marketing tools)Consult with A&R, Promotion, Creative, Digital Strategy, E-Commerce, and Publicity teams on rollout plans to maximize opportunities and exposure for each artist projectContinually evaluate consumer response data including streaming, radio, media and artist socials in order to make informed marketing decisions, staying proactive with appropriately designed campaignsSpearhead all Country Lifestyle branded CRM communications including planning content, contesting and new release content for e-blasts and socialsKnow how to query and speak to specific data points that are meaningful to partner account relations and artist/manager expectationsWork cross-functionally across all departments and with artist managementAbility to manage multiple projects with competing prioritiesBe willing to join and participate in global and domestic country music task forces and committeesOther duties as assignedWhat You Bring:Post-secondary education preferred5+ years experience in music industry marketingA winning attitude and willingness to find new opportunities for our artists’ long-term successSelf-starter driven to build and maintain positive relationshipsTeam player and collaborator who will lead projects while learning with peers in various departments working toward shared success for all artistsExperience creating and leading marketing campaigns and strategies for music launches and artist developmentGeneral knowledge of all departments within a label including digital marketing, publicity, A&R, creative and radio promotionDeep knowledge of analytical tools available on all social platforms and ability to pull actionable insights from the data availableOrganize, prioritize and execute a wide range of tasks under tight deadlinesCreative, innovative, detail-oriented and resourcefulMust be tech savvy with deep understanding of current and emerging technologies and general market trendsMust have strong music industry relationships and vision to work with in-house and 3rd party PR, Promo, Creative and Digital Marketing teamsLabel experience preferred including strong knowledge in both Domestic and International repertoirePositivity, passion, a competitive edge, and opinions you can stand behindBold, ambitious, creative thinking; an entrepreneurial style and a growth mindsetExcellent communication skills anchored by honesty, approachability, and an open mindWhat We Offer:Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching2-week paid Winter BreakSummer FridaysMedical, Dental, Vision and Mental Health SupportEmployee Ticket BoxMusic Subscription ReimbursementUniversal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Job Category: Marketing, Streaming & Digital Media
