Senior Content Strategist, Reclaim.ai

Dropbox

  • Canada
  • $138,600-187,500 per year
  • Permanent
  • Full-time
  • 10 days ago
Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.Role DescriptionJoin the Reclaim.ai marketing team at Dropbox as our Senior Content Strategist, where you'll take the lead in shaping a high-performance content strategy across our website, SEO, email, and lifecycle marketing programs - helping hundreds of thousands of users reclaim time for what matters most.This is a hands-on, high-impact role for a seasoned content leader with a proven record of success, who thrives at the intersection of creative storytelling, user psychology, and performance-driven marketing. You'll partner closely with Reclaim's Head of Marketing to craft a cohesive narrative across the funnel, drive measurable results through experimentation, and evolve our messaging to resonate with new markets and personas.We're looking for someone with deep B2B SaaS experience who's comfortable owning end-to-end content development - from conversion-optimized landing pages to compelling onboarding emails to sales collateral - and who can distill complex ideas into language that inspires action.If you're energized by crafting stories that convert, passionate about AI and productivity, and ready to shape the voice of a beloved product, we'd love to meet you.Responsibilities
  • Own & execute the website content strategy: Lead copy development and strategic updates across the Reclaim website. Continually refine messaging to emphasize product value, simplify complex features, and speak directly to user pain points. Run A/B tests and collaborate on UX/design to drive continuous improvements in conversion rate (CRO).
  • Lead SEO & content performance strategy: Define and manage the SEO website strategy for Reclaim, identifying high-potential keywords, content gaps, and on-page optimization opportunities to improve visibility across both traditional and AI-powered search experiences (GEO).
  • Develop high-converting landing pages: Craft targeted messaging for paid media landing pages tailored to specific audience segments, channels, and campaign goals. Collaborate with design and product marketing teams to test layout, copy, and calls-to-action.
  • Manage lifecycle email content: Own and evolve evergreen email programs across the entire customer journey - including onboarding, activation, retention, and monetization. Apply rigorous testing, segmentation, and analytics to continually increase engagement and user retention.
  • Drive go-to-market content for launches & campaigns: Develop integrated content strategies for new product launches and promotional campaigns - spanning email, web, in-app, push notifications, and press release copy.
  • Monitor performance & market trends: Analyze web, SEO, and email performance weekly to identify optimization opportunities. Conduct regular competitive research to inform messaging strategy and stay ahead of industry trends.
  • Support sales & customer-facing teams: Partner with sales, product marketing, and design teams to create pitch decks, one-pagers, and other enablement content that helps communicate value to enterprise prospects and customers.
Requirements
  • 6+ years of B2B SaaS content strategy experience: You've led full-funnel content strategy at scale, with a strong portfolio that demonstrates business impact, clarity of voice, and sharp narrative instincts.
  • Proven success driving CRO for high-traffic websites: You've owned website content for products with 250K+ visitors/month, and can show measurable outcomes from your optimizations and A/B tests.
  • Email lifecycle expertise across 250K+ MAUs: You've built and managed high-performing email campaigns for large user bases, with a keen understanding of lifecycle journey mapping and messaging experimentation.
  • SEO & GEO (generative engine optimization) fluency: You have deep knowledge and stay current with evolving search trends - both on traditional platforms and AI assistants - and know how to build content that gets discovered.
  • A creative, analytical writer: You're a master of turning complex features into crisp, compelling copy. You understand tone, brand voice, and how to craft messages that resonate and convert.
  • AI-literate & tech-savvy: You use AI tools to accelerate and enhance your content work, can quickly adapt to new platforms, and have experience with Webflow CMS and HubSpot (or equivalent marketing platforms).
  • Highly collaborative & self-directed: You're comfortable leading content initiatives independently while working cross-functionally across product, marketing, design, and sales, with the ability to influence stakeholders to create understanding and enable effective decision-making.
Preferred Qualifications
  • Experience developing enterprise sales enablement content.
  • Background in supporting complex go-to-market motions for AI or productivity software.
  • Ability to thrive in fast-paced environments with excellent time management skills, have the ability to quickly pivot to new opportunities, and can manage multiple campaigns simultaneously.
  • Background and domain knowledge in productivity, collaboration, or AI-powered SaaS products and can quickly understand the nuances of complex, technical products and communicate them to a non-technical audience.
  • Experience optimizing conversion flows beyond content, and have worked closely with designers, CRO experts, or product teams to optimize the full user journey - including page layout, CTAs, UX copy, and signup flows.
CompensationCanada Pay Range$138,600-$187,500 CADThe range listed above is the expected annual salary/OTE for this role, subject to change.Salary/OTE is just one component of Dropbox's total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).Company DescriptionDropbox isn't just a workplace-it's a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox-and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you're meant to be. Here, you can own your impact to make work more intuitive, joyful, and human-for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries-and yourself- Dropbox is ready for you.Team DescriptionThe Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.BenefitsDropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
  • Competitive medical, dental and vision coverage*
  • Retirement savings through a defined contribution pension or savings plan**
  • Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
  • Income Protection Plans: Life and disability insurance*
  • Business Travel Protection: Travel medical and accident insurance*
  • Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food & groceries, and much more
  • Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
  • Mental health and wellness benefits
Additional benefits details are available upon request.*Where group plans are not available, allowances may be provided**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policyDropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.

Dropbox