Innovation Brand Manager, NA Foodservice- Contract
McCain Foods View all jobs
- Toronto, ON
- $97,500-130,000 per year
- Permanent
- Full-time
- Supports delivery of compelling breakthrough innovation channel strategy, based on consumer, customer and category insights, and market trends, grounded in the McCain long-range plan objectives (where to play, how to win, growth targets), category, brand, portfolio strategy and demand space framework
- Supports to deliver a 3-year innovation pipeline, inclusive of product and packaging innovation, with a focus on new environments, new occasions and new platform capabilities, with clarity to horizon pathing and pacing of workstreams
- Partners as required on global and regional projects from opportunity to insight to proposition development and validation, through to launch readiness, leveraging the stage gate process, liaising with the insights, marketing teams and Go to Market Hub. Manage projects to agreed budgets, timelines and KPIs
- Key player to accelerate the company’s innovation process and breakthrough innovation planning, leading big bet sizing and pipeline sufficiency (reporting into PPGR) to meet our growth objectives and building best practices for how we innovate that unlocks collaboration and feeds desirability, feasibility and viability
- Helps champion innovation process improvement, enhancing process agility while delivering on quality of launch
- Supports to define the role of innovation in the portfolio and P&L, with clarity to product mix, positioning, pricing and margin profile to drive growth across channels and demand spaces
- Acts as a hub of communication to ensure stakeholders are fully integrated in innovation activities
- Proactively engages cross functionally with Go to Market Hub and externally with customers to align disruptive innovation and pave the way for new products in the market that will meet market needs
- Participate in industry events to understand market trends and developments that can be leveraged by the company
- Champion innovation by actively learning and sharing best practices, keeping a pulse on the competitive environment and identifying rising trends and capabilities
- Champion an insight-led and demand-centric growth culture, putting insights at the heart of our innovation plans and strategy
- Help to support global platform innovation strategy & governance, creating strong global partnerships, sharing best practices and leveraging synergies and influencing with global & cross-regional teams
- Bachelor’s degree required; MBA preferred
- 3+ years of Marketing or brand management, with a minimum of 3 years in an innovation role
- A proven track record developing new-to-world and new-to-company innovation, white space development, new occasion or new environment penetration
- Track record in championing new ideas and initiatives while creating an environment that supports innovation; leveraging fresh perspectives and new paradigms to create value within the market.
- Strong project management expertise with experience balancing big picture with day-to-day execution
- Strong people management and leadership skills with high EQ
- Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
- High degree of tenacity and persistence to get actions completed on schedule with a hands-on approach when needed
- Proven track record in delivering several complex projects at a time
- This is a contract position for 12-18 months.
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-BristolCompany: McCain Foods (Canada)